Who heads Murdoch’s list for marketing chief?
Posted in Media, Marketing, Digital, Branwell Johnson, Latest reporters' blogs June 24th, 2008 by Branwell Johnson
James Murdoch’s drastic changes among News International senior management revealed yesterday have proven fascinating but is he just rearranging deckchairs on the Titanic?
“No” would be my resounding answer because Murdoch clearly sees the future lies in extending the newsprint brands far into the online world – and he is well aware that one day the print manifestations may no longer exist. Ex-media agency man and key architect of Metro’s success Mike Anderson has been preaching a similar gospel and is duly rewarded as News Int managing director, digital and development.
The appointment of a chief marketing officer position at News Int is the next intriguing step. Whoever takes the job must be familiar with online products, a purveyor of blue sky thinking and not bogged down in daily bare-knuckle bruising battles over CD and DVD promotions.
My own suggestion, in coded language, is that it should be a marketer au fait with being guardian of a newspaper brand online as the sands of time for print trickle away. Excuse me while I rush down the betting shop. Anyone else have suggestions?
To read the related news story visit mad.co.uk
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