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The Sun sets on Chippendale

Posted in Media, Branwell Johnson, Latest reporters' blogs July 2nd, 2008 by Branwell Johnson

Experienced media sales hand (they so hate the word veteran) Mark Chippendale has, erm, cashed in his chips at News International.

The media director for The Sun went up against Dominic Carter of Times Media for the top sales job at the new company being formed by head honcho James Murdoch but is now leaving.

News Int has now confirmed Carter’s appointment to the top post and the decision is an interesting one – it seems to go against the grain of bringing in blood across all commercial roles from a broader media background.

The well-respected Carter has ink running through his veins. He worked at Mirror Group Newspapers for five years after a 10-year stint at News International and he rejoined Murdoch’s outfit in 2006.

Chippendale is a media polymath with stints as sales director at Sky and vice president of media sales at Yahoo! He joined News Group in 2006 and set about rearranging sales teams into multi-platform hubs.

We know Murdoch and his captains are looking to take much-loved brands, such as The Sun and The Times, to other media platforms as newspaper sales decline and Chippendale’s appointment seemed to follow this thinking.
 
But the print man has won through so salud to Carter. Knowing your product inside out still seems to count for something.

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