madcomments

I have seen it and I think it is a disgrace…MAD you are right, they obviously haven’t done any research or the agency is trying to cash in (La Vie En Rose recent film). But even if they try to cash in, who are they trying to persuade? An ‘educated’ audience will instantly freeze to the cold joke and an ‘uneducated’ audience will not even notice the ad, as it happens not to be a ‘celebrity’ (one that they might know of).

ps. by educated, i mean an audience familiar with Piaf’s life and era.

ps2. can i write to ASA and say that the ad is misleading because the translation from French is wrong and that the real translation doesn’t say anything about buying from specsavers. Also there is nothing humorous about the ad to make me guess that it is trying to be ‘playful’.

ps. Talking of research
MAD can you please change your comment about the tittle of the song ‘Je ne regrette rien’. The song is actually called ‘Non Je ne regrette rien’ in the album Eternelle.

Thanks

I like the song so it did make me stop and take note of an ad that would have otherwise passed me by.

That said, agree the addition of incorrect subtitles is more than a little naff.

Could arguably open SpecSavers up to complaints of being misleading, unrepresentative or some such gripe. Have known the ASA to handle worse.

Why is this such a surprise? Since when did the ad industry have any ethics or scruples? And since when did they employ any creatives who are out of short trousers, and have any instinctive knowledge of the world pre-1980??

I am just continually astounded that Specsavers has the dosh to crank out such a diverse collection of relatively expensive dross. And the commercials all suck, too.