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Facebook confirms its position as UK’s no 1

Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani

Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.

Facebook faces change for worse?

Posted in Advertising, Digital, Mel Varley, Latest reporters' blogs February 28th, 2008 by Melinda Varley

Facebook Tombstone

Facebook boasts over 60 million users worldwide and has more than 400 employees but still has failed to make a profit. Worse still, it’s suffered its first ever drop in new users, is this the first sign of the social network’s demise?

Facebook Resilient, Friends Reunited Fragile

Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs February 22nd, 2008 by Branwell Johnson

So Facebook has taken its first monthly dip in UK visitor numbers, according to Nielsen. I wouldn’t be too worried if I was Zuckerberg. There’s still a year on year growth of a staggering 712 per cent. But if I was Friends Reunited….

What’s in store for Facebook in 2008?

Posted in Digital, Mel Varley, Latest reporters' blogs January 11th, 2008 by Melinda Varley

There’s no denying that last year was the year of social networks and Facebook definitely took the most column inches in spite of its older rivals MySpace and Bebo. But what must the site do to keep on top of its game?

Are Web 2.0 companies set to fail?

Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley

An expert has warned that most Web 2.0 companies, including social networking sites such as Facebook and Bebo, will fail this year in the face of a “users revolt” just as advertisers look set to spend a massive £156 million on the sites this year.

Are young people bored of the internet?

Posted in Digital, Mel Varley, Latest reporters' blogs December 20th, 2007 by Melinda Varley

The latest research from Nielsen Online has revealed the average age of the Bebo user is 29.4, however this is rather surprising considering the social network targets the teenage and young adult market. Is this generation becoming bored of online hangouts?

Facebook’s Beacon hits speed bump

Posted in Advertising, Digital, Mel Varley, Latest reporters' blogs December 3rd, 2007 by Melinda Varley

It was only a matter of time before something went wrong with the seemingly perfect idea that is Facebook and its “Holy Grail” of advertising - there has now been more than 50,000 complaints about the lack of privacy due to the Beacon ad platform.

Where Facebook got it wrong

Posted in Digital, Mel Varley, Latest reporters' blogs November 21st, 2007 by Melinda Varley

The beginning of social networks was Friend’s Reunited where people could keep in touch with classmates, not the world. Where did it all go wrong?

The pursuit of love via Facebook

Posted in General, Digital, Mel Varley, Latest reporters' blogs November 1st, 2007 by Melinda Varley

For ages I’ve said that Facebook is a great way to find out all about our potential dates by looking at their photos, their friends and now their very controversial Fun Wall, where most people seem to be receiving ‘dirty videos’.

Going to have to face it, we’re addicted to Facebook

Posted in Marketing, Digital, Mel Varley, Latest reporters' blogs October 22nd, 2007 by Melinda Varley

News Corp billionaire Rupert Murdoch has said he had no idea when he bought social networking site MySpace.com two years ago how explosive social networks would become.

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