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Singleton’s Awareness Day
Posted in Advertising, Media, Mel Varley, Latest reporters' blogs February 13th, 2008 by Melinda Varley
The Metro newspaper dedicated eight pages to Valentine’s Day the day before the big day. Much of it was about gifts, but there was a peculiar section on how singleton’s can secure a date for tomorrow night, or at the very least some attention.
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Tags Valentine's Day, Love, Chocolate, single
How to market to a singleton?
Posted in Marketing, Digital, Mel Varley, Latest reporters' blogs September 25th, 2007 by Melinda Varley
To add to the list of ‘fake holidays’ for the purpose of marketing is new entrant National Dating Day (24 September), but don’t rush to the store for the cards and cheap chocolate, just log on to a dating site.
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