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Magazines under attack
Posted in Media, Arif Durrani, Latest reporters' blogs August 7th, 2008 by Arif Durrani
Who’d want to be a magazine publisher right now? With just a week to go before the industry’s biannual circulation report, which is expected to be bloody and already has commentators sharpening their talons, and the nation’s weeklies and monthlies are already fighting on other fronts.
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Tags Magazines, Asda, Retail Newsagent, Print, Media Guardian, PPA, ABCs
Looking to the future
Posted in Media, Mel Varley, Latest reporters' blogs March 7th, 2008 by Melinda Varley
MediaTel’s Future of Magazine’s seminar brought up some interesting topics in regards to where the magazine market is going, but is it possible to predict such a fragile market?
Where the men’s market is going: teenagers
Posted in Media, Marketing, Mel Varley, Latest reporters' blogs February 25th, 2008 by Melinda Varley
News that the BBC is launching a new football magazine, Match of the Day, into the teenage boy market has certainly made the sector more exciting and left us wondering, is the market for teenage magazines set to take off again?
Tags Magazines, Match of The Day, IPC, Print
How much is your baby worth?
Posted in Media, Marketing, Latest reporters' blogs, Lucy Tesseras February 22nd, 2008 by Lucy Tesseras
It’s official. Babies sell.
Today Jennifer Lopez gave birth to twins. A momentous occasion for any new mother, but not as momentous as the $6 million (£3.1 million) deal she has reportedly cut with US magazine People for the exclusive rights to the first pictures.
Tags J-Lo, Baby, Magazines, Celebrity Perfume Brands
Emap RIP: 1947 - 2008
Posted in Media, Arif Durrani, Latest reporters' blogs January 29th, 2008 by Arif Durrani
In years to come, 2008 will be remembered in the media business as the final resting place of the once mighty powerhouse, Emap plc.
Tags Emap, Print, Magazines, Media, Guardian Media Group
ShortList falls into a booby trap
Posted in Media, Nikki Preston, Latest reporters' blogs December 14th, 2007 by Nikki Preston
It has taken ShortList a mere 13 issues to succumb to the tits and arse formula of its paid rivals Nuts and Zoo.
H Bauer and Emap – a match made in heaven or hell?
Posted in Media, Nikki Preston, Latest reporters' blogs December 7th, 2007 by Nikki Preston
Speculation is rife now about what is going to happen to well-known brands Grazia and Magic after a relatively low-end publisher of traditional magazines has put its hands in its pocket and coughed up a rather spectacular £1.14 billion for Emap’s consumer magazine and radio business.
Ford turns up the Heat Radio
Posted in Advertising, Media, Oliver Milman, Latest reporters' blogs September 20th, 2007 by Oliver Milman
It’s nice to see that, in attempting to attract a young female demographic, Heat Radio has gone for the leftfield choice of Ford as a main sponsor.
Can one mag appeal to “all men”?
Posted in Media, Nikki Preston, Latest reporters' blogs September 19th, 2007 by Nikki Preston
If you are one of the 500,000 ABC1 men that the merchandisers in blue will be homing in on to give a copy of ShortList to – then brace yourself for some strange looks on the tube as it is sure to make you chuckle during your commute to work.
First makes a fourth attempt at success
Posted in Media, Nikki Preston, Latest reporters' blogs September 11th, 2007 by Nikki Preston
Well it truly is a First – after investing literally tens of millions in its weekly magazine (shock horror) Emap may have finally got the formula for First right.
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