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Magazines under attack
Posted in Media, Arif Durrani, Latest reporters' blogs August 7th, 2008 by Arif Durrani
Who’d want to be a magazine publisher right now? With just a week to go before the industry’s biannual circulation report, which is expected to be bloody and already has commentators sharpening their talons, and the nation’s weeklies and monthlies are already fighting on other fronts.
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Tags Magazines, Asda, Retail Newsagent, Print, Media Guardian, PPA, ABCs
Asda’s green film both worthwhile and canny
Posted in Media, Marketing, Latest reporters' blogs, Russell Parsons May 6th, 2008 by Russell Parsons
With green consumerism showing no signs of slowing down, the ever more environmentally conscience UK population are increasingly looking for products which are organicfreerangecontainnoadditivesorpresevativesetc and have no pejorative effect on mother earth in the slightest.
Tags Green consumerism, Asda, Greenpeace
Asda campaign both worthy and smart
Posted in Advertising, Latest reporters' blogs, Russell Parsons March 14th, 2008 by Russell Parsons
This week has been an enlightening one for yours truly. In addition to consuming the news as it happens I have learned that certain food types in the UK are considered ‘essential’ and are therefore not subject to any VAT.
Tags asda, supermarket, consumer
Small fry for Publicis?
Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs December 5th, 2007 by Nikki Preston
Yahoo!’s £2.5 million integrated advertising business win by Publicis Dialog is pretty small fry for the agency which only a year ago held heavy-weight accounts such as the £45 million Asda work and the Post Office’s £12 million business.
Tags Yahoo!, Publicis Dialog, Asda, Advertising
Good riddance to the pocket slap
Posted in Advertising, Creative, Nikki Preston, Latest reporters' blogs April 11th, 2007 by Nikki Preston
I think all UK television viewers should rejoice this week as Asda finally makes its bold move to get rid of its iconic “pocket tap” after 30 years.
Tags Asda, Celebrities, Supermarkets, Advertising
Asda waves its British flag
Posted in General March 28th, 2007 by Nikki Preston
There are very few similarities when it comes to low-cost retailer Asda and luxury fashion brand Burberry.
Tags Asda, British, Somerfield, Burberry
Supermarket wars are a bargain hunter’s dream
Posted in General, Marketing January 5th, 2007 by Nikki Preston
I’m a sucker for bargains, which is probably why I shop at Asda – my household has banned me from going to Lidl after purchasing some ham for a mere 20p that looked more like something you would find in a cat’s bowl at dinner time.
Tags Supermarkets, Asda
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