madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
(0)
(0)
Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Grabbing hold of the Mini gear stick
Posted in General January 15th, 2009 by ellie wallis
The chance to work on an iconic brand does not come along too regularly so there should be some salivating in ad-land at the prospect of working on the Mini global account, summoning as it does images of the swinging 60s and The Italian Job.
Tags Mini, WCSR, Honda, Advertising
Hovis sales bump shows power of TV
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons January 13th, 2009 by Russell Parsons
Launched in the Autumn to much fanfare, lauded in ad land and now seemingly achieving what it was created to do, the latest Hovis ad has helped send sales at owner Premier Foods skywards.
Tags Hovis, Advertising, Premier Foods, Virgin Atlantic
Is Beckham Pepsi split the start of a trend?
Posted in Advertising, Latest reporters' blogs, Russell Parsons January 6th, 2009 by Russell Parsons
As 2008 came to an end, news slipped out that Pepsi had parted company with clothes horse, global celebrity and sometime footballer David Beckham after a mutually fruitful 10 years.
Tags David Beckham, Pepsi, advert, sponsorship
Virgin Atlantic gives it some attitude
Posted in Advertising, Branwell Johnson, Latest reporters' blogs January 5th, 2009 by Branwell Johnson
The new year has barely begun and already there’s a strong contender for ad of the year from Virgin Atlantic and Rainey Kelly Campbell Roalfe/Y&R.
The marketing wizards of Oz
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs December 16th, 2008 by Branwell Johnson
It’s all about RESPONS-I-BILITY
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 10th, 2008 by Russell Parsons
The Drinkaware Trust has produced a five minute viral aimed at encouraging people attending Christmas office parties over the festive period to drink responsibly.
Tags The Drinkaware Trust, Alcohol, Advertising, Government, Peep Show, C4
BK Whopper in good taste ad?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs December 8th, 2008 by Branwell Johnson
Glad to see there is still some interesting thinking and risk-taking being deployed by agencies – albeit this Burger King Whopper “Whopper Virgins” example is from the US.
Tags Burger King, Virgin, Advertising, Borat
Lowe London needs more than a facelift
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 18th, 2008 by Branwell Johnson
Just how close to capsizing is Lowe London now that John Lewis is up for review?
How Des O’Connor saved Christmas
Posted in Advertising, Latest reporters' blogs, Russell Parsons November 14th, 2008 by Russell Parsons
In times of crisis a nation looks to its leaders for comforting words. Be it the Royal Family or Winston Churchill during the Second World War or Tony Blair following the death of the “People’s Princess”.
Tags Des O'Connor, Tesco, advertising, Christmas
- Advertising (230)
- Arif Durrani (51)
- Branwell Johnson (144)
- Creative (65)
- Design (17)
- Digital (103)
- Direct Marketing (16)
- General (138)
- Jim Prior (8)
- Latest reporters’ blogs (426)
- Lucy Tesseras (15)
- Marketing (246)
- Media (247)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (42)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
