madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
AOL keeps its brand afloat
Posted in Digital March 13th, 2007 by Branwell Johnson
In our latest analysis in conjunction with YouGov’s Brand Index we look at whether AOL’s brand has managed to weather an exit stampede of senior management and the sell off of its ISP offering to Carphone Warehouse.
(0)
(0)
Tags AOL, YouGov, BrandIndex
Tesco suffers from forecourt fiasco
Posted in General March 6th, 2007 by Branwell Johnson
In our latest analysis in conjunction with YouGov’s BrandIndex we assess public opinion towards Tesco in the light of recent petrol contamination.
Tags Tesco, Petrol, YouGov, BrandIndex
Barclays “Buzz” keeps up momentum
Posted in General February 27th, 2007 by Stuart Aitken
In our latest analysis in conjunction with YouGov’s BrandIndex we assess public opinion in the light of huge profits in the banking sector.
Tags Barclays, Banks, Finance, YouGov, BrandIndex
British Gas turns on the Buzz
Posted in General, Marketing February 20th, 2007 by Branwell Johnson
In our latest analysis in conjunction with YouGov’s BrandIndex we assess the impact of the latest price cuts from British Gas.
Tags YouGov, British Gas, Price Wars
Let’s get fizz-ical
Posted in Advertising, Creative February 6th, 2007 by Branwell Johnson
In our latest analysis in conjunction with YouGov’s BrandIndex we assess the impact of the return of the Diet Coke hunk.
Profit over perception
Posted in General January 30th, 2007 by Stuart Aitken
In our latest analysis in conjunction with YouGov’s BrandIndex we compare McDonalds recent financial results to the perception of the brand.
Post Office needs to win hearts and minds
Posted in General, Marketing December 20th, 2006 by Branwell Johnson
It’s not often a high profile brand suffers two self-inflicted blows to its reputation in one year but the Post Office is proving adept at alienating itself from the public.
Tags Post Office, Branding, Royal Mail, YouGov
BA in tailspin
Posted in General, Marketing December 11th, 2006 by Stuart Aitken
The second half of 2006 has not been a happy one for BA. The world’s favourite airline has had to face down price fixing scandals, damaging findings in the Stern Report, aggressive competition from rivals Virgin Atlantic and a row over religious dress. As if that wasn’t enough, last week it was revealed – implausibly enough – that there were traces of radiation on three of its planes. So how has all this impacted on the airline?
Tags BA, Virgin, Richard Branson, YouGov
AA brand motoring along nicely
Posted in Advertising, Marketing, Creative December 11th, 2006 by Branwell Johnson
Motoring organisation the AA is sitting pretty right now in terms of how it is regarded by the public, which will be good news for any potential suitor.
- Advertising (209)
- Arif Durrani (51)
- Branwell Johnson (125)
- Creative (56)
- Design (13)
- Digital (98)
- Direct Marketing (14)
- General (137)
- Jim Prior (2)
- Latest reporters’ blogs (386)
- Lucy Tesseras (15)
- Marketing (223)
- Media (228)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (29)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
