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Confectionary companies chew over the past
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 21st, 2008 by Branwell Johnson
Another week, another revival of an old snack bar brand redolent of that most over-sentimentalised of decades, the 80s – in this case Drifter - and another illustration of the paucity of ideas circulating among confectionary companies.
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Tags Drifter, Wispa, Confectionary, Facebook
Is Wispa really an 80s icon?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs October 11th, 2007 by Melinda Varley
Cadbury’s is suggesting we relive the 80s by chomping into a Wispa bar. But I can vaguely remember the 80s and I don’t remember a chocolate bar having anything to do with the fluro decade.
Tags Cadbury, Wispa, Marketing, 80s, Slush Puppie, Advertising
Wispa it: a planned campaign?
Posted in Advertising, Marketing, Digital, Branwell Johnson, Latest reporters' blogs August 20th, 2007 by Branwell Johnson
Call me cynical but I cannot credit the revival of the Cadbury’s Wispa brand purely to some spontaneous outburst of affection on FaceBook et al. If there isn’t the hand of a clever marketer or PR advisor in this then I’m the uncle of a primate.
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