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The Creative Age
Posted in Advertising, Marketing, Design, Creative, Latest reporters' blogs, Jim Prior August 13th, 2009 by Jim Prior
“I want a brand as strong as Apple” is the kind of thing we often hear from senior people in very un-Apple-like organisations. Which is fine. Except they’re just not prepared to do what it takes to make it happen.
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(0)Hovis sales bump shows power of TV
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons January 13th, 2009 by Russell Parsons
Launched in the Autumn to much fanfare, lauded in ad land and now seemingly achieving what it was created to do, the latest Hovis ad has helped send sales at owner Premier Foods skywards.
Tags Hovis, Advertising, Premier Foods, Virgin Atlantic
Virgin Atlantic gives it some attitude
Posted in Advertising, Branwell Johnson, Latest reporters' blogs January 5th, 2009 by Branwell Johnson
The new year has barely begun and already there’s a strong contender for ad of the year from Virgin Atlantic and Rainey Kelly Campbell Roalfe/Y&R.
BK Whopper in good taste ad?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs December 8th, 2008 by Branwell Johnson
Glad to see there is still some interesting thinking and risk-taking being deployed by agencies – albeit this Burger King Whopper “Whopper Virgins” example is from the US.
Tags Burger King, Virgin, Advertising, Borat
Branson says BA-AA humbug to tie-up
Posted in Marketing, Latest reporters' blogs, Russell Parsons September 12th, 2008 by Russell Parsons
Sir Richard Branson knows all about the power of marketing. He has used the discipline on many an occasion, in the main successfully, as a persuasive tool to extol the benefits of his many brand adventures.
Virgin gears up for BB sponsorship
Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs June 3rd, 2008 by Arif Durrani
Ready or not here it comes again, resistance is futile.
The reality TV phenomenon that is Big Brother returns to Channel 4 on Thursday and show sponsor Virgin Media is set to churn out some 80 idents off the back of it as part of a multimedia blitz.
Tags Big Brother, Virgin, Channel 4
Virgin Radio tunes out
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs June 2nd, 2008 by Branwell Johnson
What’s in a name? Quite a lot when it’s the Virgin brand. SMG has just sold Virgin Radio to Times of India but the name is not going with the station.
Tags Virgin, radio, SMG, Times of India, Zavvi
Xfm 104.9 needs to show indie spirit
Posted in Media, Latest reporters' blogs, Russell Parsons May 1st, 2008 by Russell Parsons
Quarter one Rajar figures for London indie music station Xfm 104.9 must have made uncomfortable reading this morning for both its present and probable future owners.
Tags Radio, Rajars, Xfm 104.9, GCap Media, Virgin Radio, Radio One
Northern Rock needs to be bolder
Posted in Media, Latest reporters' blogs, Russell Parsons February 19th, 2008 by Russell Parsons
If the old adage that all publicity is good publicity were true then Northern Rock would be well on its way to becoming the UK’s biggest financial institution.
Who really wants Virgin Radio?
Posted in Media, Oliver Milman, Latest reporters' blogs January 22nd, 2008 by Oliver Milman
Virgin Radio must feel fairly unwanted at the moment – its owner, SMG, has been in the process of selling it for the past year and potential suitors haven’t exactly been queuing up outside its studios in London’s Golden Square.
Tags Radio, Virgin, Global Radio, Emap, GCap, Christian O’Connell
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Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
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Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
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KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
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Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
