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Can this turkey be turned around?
Posted in Marketing, Design, Branwell Johnson, Latest reporters' blogs July 29th, 2008 by Branwell Johnson
One of the biggest turnaround branding jobs in the history of marketing is underway – no, not the effort to make Gordon Brown electable - the attempt to make Bernard Matthews “bootiful” again.
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(0)Will turkey stand triumphant?
Posted in General, Mel Varley, Latest reporters' blogs November 19th, 2007 by Melinda Varley
Perhaps ‘tis is the season, but it seems that no one is making a big deal about the recent outbreak of bird flu – is it that we are all too set on having a roast turkey as our Christmas centre piece?
The week national apologies made the high street brands look like turkeys
Posted in Marketing March 9th, 2007 by gabay
Bernard Matthews has taken out full-page advertisements in the national press, confirming that their produce is “100% safe”. However, rather than highlight the recent bird flu crisis up front in the advertisement’s headline, the company lead with a statement from a TV advertising icon - Bernard Matthews himself.
Tags Bernard Matthews, Brands, Turkey
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