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In the red corner Ryanair
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs April 4th, 2008 by Branwell Johnson
Ryanair has evidently had enough of the ASA – and vice versa as in a tit for tat spat they have referred each other to Ofcom after the ad watchdog made a series of rulings against Ryanair’s ads.
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Tags Ryanair, ASA, Travel Industry, Michael O’Leary
Sex sells everything
Posted in Advertising, Mel Varley, Latest reporters' blogs October 25th, 2007 by Melinda Varley
I was surprised to see the press pictures that Singapore Airlines released to promote its Airbus 380 – double beds laden with rose petals and chocolates.
Tags Airbus, Singapore Airlines, Mile High Club, Boeing, Travel, Transport
Not so Lonely Planet
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs October 1st, 2007 by Branwell Johnson
BBC Worldwide’s acquisition of Lonely Planet is an intriguing example of how brands need to evolve and find strong partners in the brave new world of online development and social networking.
Tags Lonely Planet, BBC Worldwide, TV, Travel
Thompson takes on a tough challenge
Posted in General, Marketing March 28th, 2007 by Branwell Johnson
Former Honda marketing guru Simon Thompson has picked an interesting time to leave Motorola for lastminute.com.
The shrinking holiday market
Posted in General March 20th, 2007 by Branwell Johnson
That’s a misapprehension by the way – it’s the traditional package holiday market that’s shrinking, and as a consequence the number of tour operators. Hot on the heels of Thomas Cook and MyTravel announcing a merger now comes a marriage between Thomson and First Choice. And then there were two (barring regulatory concerns).
The travel industry, …
Sydney is most recognizable brand…why?
Posted in Marketing February 2nd, 2007 by Melinda Varley
Sydney has been voted the best city brand in a recent newspaper survey, booting out last years winner, London. Being an Aussie I am of course happy about this, but has Sydney won for the right reasons?
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