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Littlewoods should take responsibility for its own campaigns
Posted in Marketing, Direct Marketing, Nikki Preston, Latest reporters' blogs October 26th, 2007 by Nikki Preston
Almost a year after Threshers got stung by a coupon campaign, Littlewoods has fallen into the same trap, but instead of taking it on the chin like the wine retailer it is demanding its customers pay the money back.
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Tags Littlewoods, Coupon, Retail, Threshers, Marketing
Free beer! Is Threshers at it again?
Posted in Advertising, Marketing, Direct Marketing, Mel Varley, Latest reporters' blogs August 13th, 2007 by Melinda Varley
Last week, Thresher’s kicked off a £2 million review of its advertising account shortly before sending around yet another voucher for its stores. Is the retailer looking for a change in its marketing strategy?
Tags Threshers, Alcohol, Vouchers, Advertising, Promotions, Marketing
The lessons of Threshers
Posted in Direct Marketing, Digital December 21st, 2006 by Oli couponstar
Marketers throughout the country will continue to debate whether Thresher’s ‘40% off’ voucher campaign was a stroke of genius or a marketing trick which spiralled out of control. However, there can be no doubt that Threshers missed an excellent opportunity to implement a carefully managed, national campaign that could have provided a far more qualified consumer database and long-term returns if deployed differently.
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