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Tesco bank: brand of the future?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior August 28th, 2009 by Jim Prior
So, here’s what I don’t get about banks: Why would (and why does) anyone choose a bank based on anything other than market-leading interest rates? For me, a bank’s brand ought to be defined by its ability to consistently deliver the best rates to its customers. If all rates in the market were broadly similar …
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Tags Jim Prior, Supermarket banks, Tesco
How Des O’Connor saved Christmas
Posted in Advertising, Latest reporters' blogs, Russell Parsons November 14th, 2008 by Russell Parsons
In times of crisis a nation looks to its leaders for comforting words. Be it the Royal Family or Winston Churchill during the Second World War or Tony Blair following the death of the “People’s Princess”.
Tags Des O'Connor, Tesco, advertising, Christmas
Last kiss under the mistletoe for M&S girls?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 5th, 2008 by Branwell Johnson
Just as the Take That boys begin cavorting with Twiggy and Noemie Lenoir for the latest M&S Christmas ads comes the news that marketing budgets will be slashed by a fifth next year.
Scared of a little competition, Tesco?
Posted in Advertising, Marketing, Latest reporters' blogs, Lucy Tesseras March 17th, 2008 by Lucy Tesseras
Tesco is threatening to go to the Advertising Standards Authority (ASA) after home grocery delivery rival Ocado promised it would match the supermarket on 3,500 household products, in a bid to combat its expensive image.
Tags Tesco, Ocado, ASA, Supermarkets
Who is getting stuffed by Tesco chicken promotion?
Posted in General, Advertising, Media, Marketing, Latest reporters' blogs, Lucy Tesseras February 12th, 2008 by Lucy Tesseras
After all the hoo-ha Channel 4 has been making in recent weeks about the treatment of intensively reared chickens, why-oh-why did Tesco choose now to slash their prices and sell birds for under £2?
Tags Tesco, Marketing, Jamie Oliver, Freerange Chicken
Is I’m a Celebrity a good springboard for brands?
Posted in Advertising, Media, Nikki Preston, Latest reporters' blogs November 14th, 2007 by Nikki Preston
Iceland may be sponsoring ITV’s I’m a Celebrity… Get Me Out of Here for a second time, but it seems Tesco, Marks & Spencer and Boots have also followed suit and were also competing for the show’s 8.7 million viewers (38 per cent of all viewers) with their latest Christmas campaigns.
Tags Iceland, ITV, Sponsorship, Advertising, Tesco, TV
Will Tesco be the first and last Spice sponsor?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs October 16th, 2007 by Melinda Varley
Supermarket giant Tesco has signed up the Spice Girls to star in two television ads in the run-up to Christmas. But does the brand suit the pop group who were once just as famous for being sponsorship tarts as they were singers?
Tags Spice Girls, Tesco, TV, Advertising, Branding, Sponsorship
Counting your carbons
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs October 12th, 2007 by Nikki Preston
Walkers have tried it and now Tesco is urging other brands to follow suit and add yet another figure to what is becoming a very crowded food labelling regime. Consumers are already counting their calories, but do they want to count their carbons too?
Tags Environment, Carbon Footprint, Green, Tesco, Supermarkets, Shopping
Na na na nana – my lemonade is better than yours
Posted in Advertising, Marketing, Creative, Nikki Preston, Latest reporters' blogs August 3rd, 2007 by Nikki Preston
It is a sorry state of affairs when supermarkets can’t come up with any better marketing ideas and have to revert to playground bullying antics.
Tags Supermarkets, Sainsburys, Tesco, Advertising, Marketing
Lace weaves his latest comeback
Posted in Advertising, Marketing, Branwell Johnson May 1st, 2007 by Branwell Johnson
Garry Lace has had more comebacks than Rocky Balboa. After the marketing community ruled out seeing a return to agency-land following the debacle at Lowe London he has found a home at Intelligent Marketing.
Tags Garry Lace, Lowe London, Rocky Balboa, Grey London, Tesco
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