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Scared of a little competition, Tesco?
Posted in Advertising, Marketing, Latest reporters' blogs, Lucy Tesseras March 17th, 2008 by Lucy Tesseras
Tesco is threatening to go to the Advertising Standards Authority (ASA) after home grocery delivery rival Ocado promised it would match the supermarket on 3,500 household products, in a bid to combat its expensive image.
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Tags Tesco, Ocado, ASA, Supermarkets
Who is getting stuffed by Tesco chicken promotion?
Posted in General, Advertising, Media, Marketing, Latest reporters' blogs, Lucy Tesseras February 12th, 2008 by Lucy Tesseras
After all the hoo-ha Channel 4 has been making in recent weeks about the treatment of intensively reared chickens, why-oh-why did Tesco choose now to slash their prices and sell birds for under £2?
Tags Tesco, Marketing, Jamie Oliver, Freerange Chicken
Is I’m a Celebrity a good springboard for brands?
Posted in Advertising, Media, Nikki Preston, Latest reporters' blogs November 14th, 2007 by Nikki Preston
Iceland may be sponsoring ITV’s I’m a Celebrity… Get Me Out of Here for a second time, but it seems Tesco, Marks & Spencer and Boots have also followed suit and were also competing for the show’s 8.7 million viewers (38 per cent of all viewers) with their latest Christmas campaigns.
Tags Iceland, ITV, Sponsorship, Advertising, Tesco, TV
Will Tesco be the first and last Spice sponsor?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs October 16th, 2007 by Melinda Varley
Supermarket giant Tesco has signed up the Spice Girls to star in two television ads in the run-up to Christmas. But does the brand suit the pop group who were once just as famous for being sponsorship tarts as they were singers?
Tags Spice Girls, Tesco, TV, Advertising, Branding, Sponsorship
Counting your carbons
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs October 12th, 2007 by Nikki Preston
Walkers have tried it and now Tesco is urging other brands to follow suit and add yet another figure to what is becoming a very crowded food labelling regime. Consumers are already counting their calories, but do they want to count their carbons too?
Tags Environment, Carbon Footprint, Green, Tesco, Supermarkets, Shopping
Na na na nana – my lemonade is better than yours
Posted in Advertising, Marketing, Creative, Nikki Preston, Latest reporters' blogs August 3rd, 2007 by Nikki Preston
It is a sorry state of affairs when supermarkets can’t come up with any better marketing ideas and have to revert to playground bullying antics.
Tags Supermarkets, Sainsburys, Tesco, Advertising, Marketing
Lace weaves his latest comeback
Posted in Advertising, Marketing, Branwell Johnson May 1st, 2007 by Branwell Johnson
Garry Lace has had more comebacks than Rocky Balboa. After the marketing community ruled out seeing a return to agency-land following the debacle at Lowe London he has found a home at Intelligent Marketing.
Tags Garry Lace, Lowe London, Rocky Balboa, Grey London, Tesco
Our Aussie favourites: the transformation is almost complete
Posted in General, Mel Varley, Latest reporters' blogs April 17th, 2007 by Melinda Varley
Well it seems like I won’t have to be gallivanting across London anymore to get my fix of Aussie treats as Sainsbury’s launches its ‘Taste the Sunshine’ campaign.
Tags Sainsburys, Tim Tams, Aussie, Tesco, Cadbury
Tesco suffers from forecourt fiasco
Posted in General March 6th, 2007 by Branwell Johnson
In our latest analysis in conjunction with YouGov’s BrandIndex we assess public opinion towards Tesco in the light of recent petrol contamination.
Tags Tesco, Petrol, YouGov, BrandIndex
Going green
Posted in General, Marketing January 24th, 2007 by Stuart Aitken
In our latest analysis in conjunction with YouGov’s BrandIndex we assess public reaction to Marks & Spencer’s decision to go green.
Tags Marks and Spencer, Carbon Neutral, Tesco
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- Na na na nana – my lemonade is better than yours
- Who is getting stuffed by Tesco chicken promotion?
- Lace weaves his latest comeback
- Is I’m a Celebrity a good springboard for brands?
- Will Tesco be the first and last Spice sponsor?
- Tesco suffers from forecourt fiasco
- Scared of a little competition, Tesco?
- Going green
- Our Aussie favourites: the transformation is almost complete
- Counting your carbons
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