madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Fallon’s Day-Glo menagerie
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs May 13th, 2008 by Branwell Johnson
Masses of swirling coloured animals bringing joy and excitement? It must be a Fallon ad…
(0)
(0)
Tags Orange Ad, Fallon, Advertising, Sony Bravia, Telecoms
iPhone not what Apple anticipated
Posted in Media, Marketing, Mel Varley, Latest reporters' blogs April 17th, 2008 by Melinda Varley
The fact that both Carphone Warehouse and O2 has refused to release sales numbers of the iPhone and now the price has been slashed by £100 is ringing alarm bells in the telecoms sector and making consumers wonder – is it all it was cracked up to be?
Tags Carphone Warehouse, O2, Telecoms, Apple
Text celebrates 15 years – can you believe it?
Posted in General, Media, Digital, Mel Varley, Latest reporters' blogs December 17th, 2007 by Elspeth
The mobile world has recently celebrated the 15 year anniversary of the text message – the scary thing is that most technology has evolved during our lifetimes and we’re not that old. What’s next for a sector that’s done it all?
Is mobile really the next big thing?
Posted in Advertising, Digital, Mel Varley, Latest reporters' blogs November 30th, 2007 by Melinda Varley
Mobile advertising is set to take up more than half of advertisers budgets by 2012, as revealed at the Internet Advertising Bureau’s (IAB) Mobile Engage conference yesterday (29 November), but are we getting a little too ahead of ourselves?
Tags Mobile, Telecoms, Digital, Advertising
English is clearly a second language for Spinvox
Posted in Media, Digital, Nikki Preston, Latest reporters' blogs November 26th, 2007 by Nikki Preston
Spinvox, the free service that translates voice messages into texts, has ramped up its marketing and communications team in the move to expand globally from next year, which I think is both brave and stupid as the service can’t even seem to translate its mother tongue.
Tags Spinvox, Telecoms, Text Language, Communication, Digital
Will the iPhone live up to the hype?
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs November 9th, 2007 by Nikki Preston
Another day another phone launches, but wait – the iPhone is not just any phone, it’s the first one launched by computer giant Apple.
Here comes the mobile wave… again
Posted in Media, Digital, Arif Durrani, Latest reporters' blogs October 31st, 2007 by Arif Durrani
It seems like we’ve been banging on about the arrival of mobile news and marketing services for ages, largely because we have. We all know there are more mobile phones than humans in the UK, and we’ve also heard how after keys, mobiles are considered the most important “must-haves” before we leave the house. So why are we so reluctant to use them as a vehicle for news?
Can Skype make it up to eBay?
Posted in General, Digital, Mel Varley, Latest reporters' blogs October 29th, 2007 by Melinda Varley
It looks like Skype is staging a comeback by teaming up with mobile operator 3 UK, not too long after it was said to have wiped a mere £500 million off the value of its owner eBay.
GMTV sees its pips squeezed
Posted in General September 26th, 2007 by Branwell Johnson
Ouch, that’s got to hurt, a £2 million fine for GMTV from Ofcom due to phone line abuse must be a punch in the solar plexus. The beleaguered broadcaster also received a £250,000 fine from ICSTIS earlier and is also in the process of allocating large sums to pacifying free draws and a charity contribution of £250,000.
Going underground with Sky
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs September 4th, 2007 by Branwell Johnson
So Sky wants to launch a stand alone broadband service that does not tie customers to taking up packages for its cable channels? Am I missing something here? What happed to the triple play or quad play strategies that were meant to take the media/telecom companies into brave new worlds of profit?
Tags Sky, Virgin Media, TV, Digital, Carphone Warehouse, Telecoms
- Advertising (192)
- Arif Durrani (50)
- Branwell Johnson (104)
- Creative (53)
- Design (12)
- Digital (97)
- Direct Marketing (13)
- General (135)
- Jim Prior (2)
- Latest reporters’ blogs (347)
- Lucy Tesseras (15)
- Marketing (198)
- Media (210)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (13)
- Stuart Aitken (1)
- Will the iPhone live up to the hype?
- Is social networking replacing email?
- Fallon’s Day-Glo menagerie
- Going underground with Sky
- Will you line up for the N81 or the iPhone?
- Can Carphone Warehouse crack the States?
- Back to the mobile future
- Text celebrates 15 years – can you believe it?
- Is mobile really the next big thing?
- Can Skype make it up to eBay?
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
