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A fish called Colin?
Posted in Advertising, Marketing, Design, Latest reporters' blogs, Jim Prior April 16th, 2009 by Jim Prior
I quite like the idea of a fish called Colin. He sounds more like a friend than a fish and I feel like I know him already. More than anything he’s a friend to the planet, to the wallet, and to cod. Don’t let the perceived superficiality of this idea mask the fact that it addresses a deep environmental issue. It’s a brilliant re-brand and it will certainly persuade some people to transfer their demand from unsustainable cod.
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Tags Sainsbury's Colin, Dave, TV Rebranding
Another chance to Tango?
Posted in Advertising, Marketing, Digital, Branwell Johnson, Latest reporters' blogs November 24th, 2008 by ellie wallis
Britvic has devised a clever “Save Tango” campaign hoping to capitalise on latent nostalgia and also the resentment building up against the constant nannying in regard to foodstuffs that are “bad” for you.
Tags Save Tango, Britvic, Drinks, Sunny D, Product Campaigns
Ross and Brand: give it a rest
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs October 29th, 2008 by Branwell Johnson
Stone me, there’s nothing the media likes more than digging into a story that becomes self-perpetuating, self referential and diverts from some of the bigger issues in the world.
Tags BBC Jonathan Ross, Russell Brand, TV, Radio, Ratings
Where’s the silver lining?
Posted in Advertising, Media, Branwell Johnson, Latest reporters' blogs October 14th, 2008 by Branwell Johnson
Woe, woe and thrice woe, if there’s anyone out there old enough to remember Frankie Howerd’s 70s comedy Up Pompeii, that was the catchphrase of the prophetess Cassandra. It seems like it should now be adopted by industry forecasters from the IPA to Billetts.
Tags Bellwether report, advertising, TV, recession
Tourism Australia ad: compelling or codswallop?
Posted in General October 8th, 2008 by ellie wallis
The latest offering has the strapline “Come Walkabout”, not a reference to plunging into a chain of loud, crowded bars but rather referring to the ancient Aboriginal spiritual practice of heading out into the Australian Bush for a period of reflection on one’s place in the world and universe.
SCI FI channel has faith in George Michael
Posted in Media, Branwell Johnson, Latest reporters' blogs September 30th, 2008 by Branwell Johnson
The latest commercial operator to puzzle over the mantra “all publicity is good publicity” is SCI FI channel with its new campaign that features a certain ex -member of Wham! not shy of acting out his leisure pursuits in public view.
Tags SCI FI channel, George Michael, TV
Marsden mardy over new media
Posted in Marketing, Branwell Johnson, Latest reporters' blogs September 26th, 2008 by Branwell Johnson
Is Andrew Marsden, president of the Marketing Society, stripping away the emperor’s new clothes or venting some sour grapes with his attack on agency’s focus on “new media”?
Is the price of celebrity too high for retailers?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs September 9th, 2008 by Branwell Johnson
Asda has parked Coleen as the face of its George label and is bringing on to the stage “real” people to promote its clothing brand. Are other retailers going to follow suit and send Jamie Oliver, Denise van Outen and other celebrities packing from the aisles?
The Controversy of Brands
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior July 30th, 2008 by Jim Prior
It’s an ordinary weekday night. You’re at home, watching TV. For 30 minutes you watch and listen while people shout fight, get drunk, talk about sex, destroy families and glamorise crime. A typical episode of EastEnders.
Tags Brand Power, MFI, GHD, Ryanair, Advertising, TV
Was Snickers right to pull Mr T ad?
Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs July 28th, 2008 by Arif Durrani
Another week, another “humourous” TV ad by Abbott Mead Vickers.BBDO pulled for causing offence. This time it was not Heinz in the crosshairs, but fellow US food giant Mars Confectionery.
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