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The Controversy of Brands
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior July 30th, 2008 by Jim Prior
It’s an ordinary weekday night. You’re at home, watching TV. For 30 minutes you watch and listen while people shout fight, get drunk, talk about sex, destroy families and glamorise crime. A typical episode of EastEnders.
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Tags Brand Power, MFI, GHD, Ryanair, Advertising, TV
Was Snickers right to pull Mr T ad?
Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs July 28th, 2008 by Arif Durrani
Another week, another “humourous” TV ad by Abbott Mead Vickers.BBDO pulled for causing offence. This time it was not Heinz in the crosshairs, but fellow US food giant Mars Confectionery.
Fizzy drink success worthy of a toast
Posted in Marketing, Branwell Johnson, Latest reporters' blogs July 25th, 2008 by Branwell Johnson
While brands are tying themselves in knots about helping to combat obesity, it is reassuring to see Britvic is benefitting from the public’s desire for a good, old-fashioned, tongue-tickling, lip-smackin’ fizzy drink.
Tags Britvic, Fizzy drinks, Tango, healthy
Rewind those iPlayer numbers for me
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs May 20th, 2008 by Branwell Johnson
The BBC’s iPlayer has seen 75 million streams or downloads since launch – hurrah for the technology and hurrah for the licence fee payers funding the initiative. But what do the stats really mean?
Tags BBC’s iPlayer, Digital, TV, BBC Worldwide
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
Away with the Aireys
Posted in Media, Branwell Johnson, Latest reporters' blogs April 30th, 2008 by Branwell Johnson
Dawn Airey has jumped ship from ITV in a return to Five after a mere eight months and the conspiracy theorists are even suggesting this was part of her master plan all along. The boat has been rocked indeed, but does it mean an opportunity for ad-lands’s own Rupert Howell?
Tags Dawn Airey, ITV, Five, Rupert Howell
Now that’s entertainment
Posted in Media, Mel Varley, Latest reporters' blogs April 16th, 2008 by Melinda Varley
The line between what is real and what is indeed fiction is somewhat blurred when it comes to television – but isn’t it all just entertainment?
BBC F1 win good news for all but advertisers
Posted in Media, Latest reporters' blogs, Russell Parsons March 25th, 2008 by Russell Parsons
As a committed non-fan of Formula One the news that the BBC has secured the rights to screen races from 2009 leaves me cold. However, as my opinion flies somewhat in the face of the legions of committed F1 fans that follow the so-called sport regardless of the anti-social hours an overseas race demands, I am probably in the minority.
C4 in danger of chucking out baby with bathwater
Posted in Media, Branwell Johnson, Latest reporters' blogs March 13th, 2008 by Branwell Johnson
Channel 4 is making a play for relevance in the future – and ultimately subsidies – with its new initiative and laid out rationale for its existence but there does seem to be something contradictory” about the messages.
Tags Channel 4, Andy Duncan, The Sopranos, TV
Has bottled water industry dripped dry?
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons March 13th, 2008 by Russell Parsons
After years of growing sales and increasing consumption the runaway success story which is the bottled water industry in the UK is showing a few signs of slowing down of late.
Tags Bottled Water, Britvic, Evian, Volvic, Environment
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- Rewind those iPlayer numbers for me
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- The most successful reality star of all
- A brand extension too far?
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
