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Scared of a little competition, Tesco?
Posted in Advertising, Marketing, Latest reporters' blogs, Lucy Tesseras March 17th, 2008 by Lucy Tesseras
Tesco is threatening to go to the Advertising Standards Authority (ASA) after home grocery delivery rival Ocado promised it would match the supermarket on 3,500 household products, in a bid to combat its expensive image.
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Tags Tesco, Ocado, ASA, Supermarkets
Bags of change
Posted in Marketing, Creative, Latest reporters' blogs, Lucy Tesseras March 3rd, 2008 by Lucy Tesseras
It finally seems to be sinking in. The world isn’t going to last for ever if we continue to ravage it the way we have been for so many years.
Take a ticket for the Waitrose pitch
Posted in Advertising, Nikki Preston, Latest reporters' blogs November 5th, 2007 by Nikki Preston
Winning Waitrose’s £26 million advertising business would definitely be the star on top of the Christmas tree for one lucky agency as it looks like the last big pitch of the year is up for grabs.
Tags Waitrose, Supermarkets, Advertising, Agencies
Counting your carbons
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs October 12th, 2007 by Nikki Preston
Walkers have tried it and now Tesco is urging other brands to follow suit and add yet another figure to what is becoming a very crowded food labelling regime. Consumers are already counting their calories, but do they want to count their carbons too?
Tags Environment, Carbon Footprint, Green, Tesco, Supermarkets, Shopping
Do you really get what you pay for?
Posted in Marketing, Nikki Preston, Latest reporters' blogs September 20th, 2007 by Nikki Preston
Waitrose heads have recently been speaking out about the upmarket supermarket’s on-going struggle to communicate that quality has a price.
Tags Waitrose, Supermarkets, Mark Price, Food
Has McIver’s appointment come too late for Morrisons?
Posted in Marketing, Creative, Nikki Preston, Latest reporters' blogs September 6th, 2007 by Nikki Preston
Six months later after announcing it was planning to bring in a heavy-weight marketer to spearhead its rebrand and new marketing strategy, Morrisons has finally appointed Angus McIver as its new marketing and communications director.
Tags Supermarkets, Morrisons, Prudential, Marketing, McIver
Na na na nana – my lemonade is better than yours
Posted in Advertising, Marketing, Creative, Nikki Preston, Latest reporters' blogs August 3rd, 2007 by Nikki Preston
It is a sorry state of affairs when supermarkets can’t come up with any better marketing ideas and have to revert to playground bullying antics.
Tags Supermarkets, Sainsburys, Tesco, Advertising, Marketing
The truth will out
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs August 1st, 2007 by Branwell Johnson
It’s been a constant theme for weeks now – brand trust and how it is easily won and lost. Examples have been piling up like a car crash with examples from ITV and BBC to L’Oreal and now you can add Morrison’s to the list – but now there’s the added twist that it’s the watchful blog community exposing a deceit.
Tags Morrisons, Supermarkets, Advertising, Branding
Supermarkets should give bags the sack
Posted in General, Nikki Preston, Latest reporters' blogs June 19th, 2007 by Nikki Preston
This year UK supermarket giants such as Asda, Sainsbury’s and Tesco have all launched mini campaigns to reduce the amount of plastic shopping bags being used each day, but I still think they could be doing more.
Tags Supermarkets, Sainsbury's, Retail, Advertising, Environment
Good riddance to the pocket slap
Posted in Advertising, Creative, Nikki Preston, Latest reporters' blogs April 11th, 2007 by Nikki Preston
I think all UK television viewers should rejoice this week as Asda finally makes its bold move to get rid of its iconic “pocket tap” after 30 years.
Tags Asda, Celebrities, Supermarkets, Advertising
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- Morrisons has sterling strategy
- Na na na nana – my lemonade is better than yours
- Supermarkets should give bags the sack
- The truth will out
- Good riddance to the pocket slap
- Take a ticket for the Waitrose pitch
- Scared of a little competition, Tesco?
- Has McIver’s appointment come too late for Morrisons?
- Do you really get what you pay for?
- Counting your carbons
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