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Who will score next with the Football League sponsorship?
Posted in Latest reporters' blogs, Jim Prior October 12th, 2009 by Jim Prior
Where the Premiership or the World Cup are about the ultimate glory, glamour, heart-stopping drama and the sublime grace of the world’s finest athletes, the Football League, in comparison, conjures up images of trying hard to overcome natural limitations, enduring through endless battles, the struggle of the underdog, and playing in the mud and rain.
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Tags the Football League, World Cup, Sponsorship, Sport
UK to follow Aussie lead on sports sponsorship? Don’t put your shirt on it
Posted in Marketing, Latest reporters' blogs, Russell Parsons July 31st, 2009 by Russell Parsons
Australian sport and alcohol have enjoyed a long and sometimes fruitful relationship. From Foster’s multi-million dollar backing of Aussie Rules football association, the AFL through to tales of Aussie cricketers’ marathon drinking sessions en route to England to do Ashes battle, there is an indelible link between drink and sporting contest Down Under.
Tags Sport, Fosters, Alcohol, Sponsorship, Ashes
A question of sport sponsorship
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 5th, 2008 by Russell Parsons
Upon announcing their latest multi-million pound sponsorship deals, the chief executives of both Manchester United and Chelsea both made similar observations about how the deals demonstrated the strength of their respective brands, especially as they were signed in a “difficult economic climate”. Or, reading between the lines, “how the dickens did we manage to pull that off!”
There ain’t no party like an Adidas party
Posted in Advertising, Media, Creative, Latest reporters' blogs, Russell Parsons November 26th, 2008 by Russell Parsons
Is this the best party house party ever imagined? The new Adidas advertisement to mark the brand’s 60th anniversary features a panoply of three stripe loving stars – the surviving members of Run DMC, David Beckham, Missy Elliott and tennis legend Ilie Nastasi to name just a handful – enjoying some good clean fun.
Tags Adidas, David Beckham, Missy Elliott, New ad campaign, Sport, Retail
Want to get jailed in Jo’burg?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs August 13th, 2008 by Branwell Johnson
Fancy a trip to FIFA World Cup 2010 at Johannesburg? With added extra time in the city jail or a hefty fine? Then just try to edge in on the official sponsors of the footie tournament.
BBC F1 win good news for all but advertisers
Posted in Media, Latest reporters' blogs, Russell Parsons March 25th, 2008 by Russell Parsons
As a committed non-fan of Formula One the news that the BBC has secured the rights to screen races from 2009 leaves me cold. However, as my opinion flies somewhat in the face of the legions of committed F1 fans that follow the so-called sport regardless of the anti-social hours an overseas race demands, I am probably in the minority.
TfL campaign doesn’t do much to reassure angry commuters
Posted in General, Advertising, Creative, Mel Varley, Latest reporters' blogs January 11th, 2008 by Melinda Varley
Currently, TfL is running a radio campaign explaining that it will be improving trains, tracks and staff training to increase the efficiency of the tube and rail networks around London.
Silverjet flies the flag
Posted in Design, Branwell Johnson, Latest reporters' blogs November 13th, 2007 by Branwell Johnson
Things we approve of, number 964 (in an ongoing list) - Silverjet listening to staff feedback and introducing a stylised Union Jack on its tailfins.
Will fans and brands kick off over football deal?
Posted in Media, Oliver Milman, Latest reporters' blogs November 6th, 2007 by Oliver Milman
In the saturated, cash-drenched world of football, even the record £264 million shelled out by Sky and BBC today for Football League coverage fails to raise an eyebrow. But is it a good deal for football fans and the brands that back the sport?
Tags BBC, ITV, Sport, Football League, Sky, Terrestrial TV
Sex sells everything
Posted in Advertising, Mel Varley, Latest reporters' blogs October 25th, 2007 by Melinda Varley
I was surprised to see the press pictures that Singapore Airlines released to promote its Airbus 380 – double beds laden with rose petals and chocolates.
Tags Airbus, Singapore Airlines, Mile High Club, Boeing, Travel, Transport
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