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Tiger Woods: the brand
Posted in Advertising, Media, Marketing, Jim Prior December 8th, 2009 by Jim Prior
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool.
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Tags TIger Woods, Sponsorship, Brand values
Who will score next with the Football League sponsorship?
Posted in Latest reporters' blogs, Jim Prior October 12th, 2009 by Jim Prior
Where the Premiership or the World Cup are about the ultimate glory, glamour, heart-stopping drama and the sublime grace of the world’s finest athletes, the Football League, in comparison, conjures up images of trying hard to overcome natural limitations, enduring through endless battles, the struggle of the underdog, and playing in the mud and rain.
Tags the Football League, World Cup, Sponsorship, Sport
UK to follow Aussie lead on sports sponsorship? Don’t put your shirt on it
Posted in Marketing, Latest reporters' blogs, Russell Parsons July 31st, 2009 by Russell Parsons
Australian sport and alcohol have enjoyed a long and sometimes fruitful relationship. From Foster’s multi-million dollar backing of Aussie Rules football association, the AFL through to tales of Aussie cricketers’ marathon drinking sessions en route to England to do Ashes battle, there is an indelible link between drink and sporting contest Down Under.
Tags Sport, Fosters, Alcohol, Sponsorship, Ashes
It’s just not cricket
Posted in Media, Latest reporters' blogs, Russell Parsons January 9th, 2009 by Russell Parsons
An extraordinary week for English cricket saw skipper Kevin Pietersen resign after the doubts he expressed to his paymasters over the position of coach Peter Moores left him contemplating cricketing life without the captaincy and Moores updating his CV.
Tags Cricket, ECB, Kevin Pietersen, Sponsorship
Is Beckham Pepsi split the start of a trend?
Posted in Advertising, Latest reporters' blogs, Russell Parsons January 6th, 2009 by Russell Parsons
As 2008 came to an end, news slipped out that Pepsi had parted company with clothes horse, global celebrity and sometime footballer David Beckham after a mutually fruitful 10 years.
Tags David Beckham, Pepsi, advert, sponsorship
A question of sport sponsorship
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 5th, 2008 by Russell Parsons
Upon announcing their latest multi-million pound sponsorship deals, the chief executives of both Manchester United and Chelsea both made similar observations about how the deals demonstrated the strength of their respective brands, especially as they were signed in a “difficult economic climate”. Or, reading between the lines, “how the dickens did we manage to pull that off!”
Charitable Villa play a new game
Posted in Advertising, Marketing, Latest reporters' blogs, Stuart Aitken June 5th, 2008 by Stuart Aitken
At a time when English football is at something of a moral cross roads, how re-assuring it is to see the news of Aston Villa’s latest shirt sponsorship deal - agreeing to promote a Midlands-based charity for free, shunning an estimated £2m - £4m from corporate sponsors into the bargain.
Is this the end of one-beer music festivals?
Posted in Advertising, Media, Marketing, Oliver Milman, Latest reporters' blogs November 28th, 2007 by Oliver Milman
It’s all part of the summer festival experience – mud, dodgy hot dogs and a paper cup of the same warm, overpriced beer that everyone else has. But for how much longer?
Does England’s demise write off the summer?
Posted in Advertising, Media, Marketing, Oliver Milman, Latest reporters' blogs November 22nd, 2007 by Oliver Milman
England’s defeat last night may have been bad news for fans and sponsors (and terminal in the case of Steve McClaren’s top level career) but a nagging question has arisen – exactly what are we all going to do next summer?
Tags England Football Team, FA, Euro 2008, Sponsorship
Is I’m a Celebrity a good springboard for brands?
Posted in Advertising, Media, Nikki Preston, Latest reporters' blogs November 14th, 2007 by Nikki Preston
Iceland may be sponsoring ITV’s I’m a Celebrity… Get Me Out of Here for a second time, but it seems Tesco, Marks & Spencer and Boots have also followed suit and were also competing for the show’s 8.7 million viewers (38 per cent of all viewers) with their latest Christmas campaigns.
Tags Iceland, ITV, Sponsorship, Advertising, Tesco, TV
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