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Charitable Villa play a new game
Posted in Advertising, Marketing, Latest reporters' blogs, Stuart Aitken June 5th, 2008 by Stuart Aitken
At a time when English football is at something of a moral cross roads, how re-assuring it is to see the news of Aston Villa’s latest shirt sponsorship deal - agreeing to promote a Midlands-based charity for free, shunning an estimated £2m - £4m from corporate sponsors into the bargain.
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(0)Is this the end of one-beer music festivals?
Posted in Advertising, Media, Marketing, Oliver Milman, Latest reporters' blogs November 28th, 2007 by Oliver Milman
It’s all part of the summer festival experience – mud, dodgy hot dogs and a paper cup of the same warm, overpriced beer that everyone else has. But for how much longer?
Does England’s demise write off the summer?
Posted in Advertising, Media, Marketing, Oliver Milman, Latest reporters' blogs November 22nd, 2007 by Oliver Milman
England’s defeat last night may have been bad news for fans and sponsors (and terminal in the case of Steve McClaren’s top level career) but a nagging question has arisen – exactly what are we all going to do next summer?
Tags England Football Team, FA, Euro 2008, Sponsorship
Is I’m a Celebrity a good springboard for brands?
Posted in Advertising, Media, Nikki Preston, Latest reporters' blogs November 14th, 2007 by Nikki Preston
Iceland may be sponsoring ITV’s I’m a Celebrity… Get Me Out of Here for a second time, but it seems Tesco, Marks & Spencer and Boots have also followed suit and were also competing for the show’s 8.7 million viewers (38 per cent of all viewers) with their latest Christmas campaigns.
Tags Iceland, ITV, Sponsorship, Advertising, Tesco, TV
Will Tesco be the first and last Spice sponsor?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs October 16th, 2007 by Melinda Varley
Supermarket giant Tesco has signed up the Spice Girls to star in two television ads in the run-up to Christmas. But does the brand suit the pop group who were once just as famous for being sponsorship tarts as they were singers?
Tags Spice Girls, Tesco, TV, Advertising, Branding, Sponsorship
LearnDirect shouldn’t rush to judge The Jeremy Kyle Show
Posted in Advertising, Media October 2nd, 2007 by gabay
LearnDirect, the government-backed sponsors of The Jeremy Kyle Show has withdrawn their £500,000 a year deal with ITV. How odd. Despite someone, somewhere, at some point presumably telling LearnDirect’s marketing department where half a million pounds would be invested, the organisation never fully realised what the programme actually covered. It took District Judge Alan Berg to explain that the programme aims to “titillate bored members of the public with nothing better to do.”
Tags LearnDirect, The Jeremy Kyle Show, Media, TV, Sponsorship
Rain rain go away…
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 26th, 2007 by Branwell Johnson
So Walker’s has had to suspend a TV campaign due to sensitivities regarding the incessant bad weather and flooding but spare a thought for all those sponsors of this summer’s outdoor music and sport events.
Did Cadbury’s get off scot-free?
Posted in General, Marketing, Mel Varley, Latest reporters' blogs July 17th, 2007 by Melinda Varley
If you ask me Cadbury’s is lucky to be getting away with a £1 million fine for causing 40 people to become ill with salmonella after eating the world’s most desirable food – chocolate.
Tags Cadbury, Fine, Sponsorship, Salmonella, Publicity, Branding, Marketing
If you wanna be my brand?
Posted in Marketing, Mel Varley, Latest reporters' blogs July 10th, 2007 by Melinda Varley
When the Spice Girls announced they were to do a reunion tour a couple of weeks ago all I could think was how excited I was. Mainly because, like many other girls of my age, I idolised them and aspired to be a Spice Girl myself. However, today I found myself wondering which brands would be lining up to be in the Spice rack this time around?
Tags Spice Girls, Branding, Sponsorship, Marketing, Reunion
It’s not about the brands, man
Posted in General, Marketing, Oliver Milman, Latest reporters' blogs June 27th, 2007 by Oliver Milman
If you believe the nay-sayers, the Glastonbury festival has become a sanitised, commercial event, servile to the whims of advertisers and corporate backstage-dwellers.
Tags Festivals, Music, Marketing, Advertising, Branding, Sponsorship, Glastonbury
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