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Fallon’s Day-Glo menagerie
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs May 13th, 2008 by Branwell Johnson
Masses of swirling coloured animals bringing joy and excitement? It must be a Fallon ad…
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Tags Orange Ad, Fallon, Advertising, Sony Bravia, Telecoms
Beatles songs to be featured in adverts
Posted in Advertising, Marketing January 3rd, 2008 by gabay
It was reported today that Sony music has made the world’s most commercially viable music catalogue available for advertisers; providing the songs are not performed by any of the members of the Beatles themselves.
Sony declares gaming war on the Wii
Posted in Advertising, Marketing, Oliver Milman, Latest reporters' blogs October 8th, 2007 by Oliver Milman
So Sony hasn’t given up on its PlayStation 3 console then – it is attempting one last assault on the dominance of Nintendo’s Wii. It’s gearing up to a bit like Halo 3, but without the guns.
Tags PS3, Nintendo Wii, Sony, Marketing, Advertising, Xbox, Entertainment
PlayStation 3 – should it be Game Over?
Posted in General, Marketing, Mel Varley, Latest reporters' blogs September 27th, 2007 by Oliver Milman
Following the call today by games publisher Eidos for Sony to slash the price of its PlayStation 3, is it not just time for everyone to just admit that the console is a dud?
Tags Playstation 3, Gaming, Entertainment, Sony, Wii
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Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
