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How sales lure in customers all year
Posted in General, Digital, Mel Varley, Latest reporters' blogs December 28th, 2007 by Melinda Varley
The most popular online retailers over the Christmas period were Play.com, Amazon and eBay according to new research, proving that if something can be bought online, its by far an easier option than rolling with the high street crowds.
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Tags High Street, Sales, Christmas, Retail, Shopping
Mind the Gap
Posted in Marketing, Direct Marketing, Mel Varley November 23rd, 2007 by Melinda Varley
Over the past week I have received two Gap vouchers in my inbox, one for 30 per cent off and the other for 60 per cent off. We are now in the key Christmas trading period so why is Gap giving away big discounts during its busiest time of year?
Tags Gap, Ethical Trading, Retail, High Street, Shopping, Branding, Reputation
Counting your carbons
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs October 12th, 2007 by Nikki Preston
Walkers have tried it and now Tesco is urging other brands to follow suit and add yet another figure to what is becoming a very crowded food labelling regime. Consumers are already counting their calories, but do they want to count their carbons too?
Tags Environment, Carbon Footprint, Green, Tesco, Supermarkets, Shopping
Has this Brecht guy got a box set?
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs October 4th, 2007 by Branwell Johnson
Okay, so kudos for Ken Loach in breaking the mould for the latest HMV “My Inspiration” ad by not referring to a film - but using a quote from a Bertolt Brecht poem is wrong on so many levels.
Valentine’s Day: not your typical marketing excuse anymore
Posted in General, Marketing February 13th, 2007 by Melinda Varley
According to shopping search engine Kelkoo, loved up men and women will spend £3.6 billion pounds this Valentines Day.
Tags Valentines Day, Gifts, Marketing, Shopping
Credit cards cost us £94 billion
Posted in General, Marketing January 9th, 2007 by Melinda Varley
New research has revealed that putting Christmas purchases on credit cards is tempting the British public into spending billions of pounds more than they can afford.
Tags High Street, Shopping, Credit cards, Retail
Did we shop or not?
Posted in General, Media December 28th, 2006 by Arif Durrani
Confusion reigned supreme this Christmas, with all of our national press apparently unable to decide upon the deceptively easy question of whether we shopped or not.
Tags Christmas, Shopping, High Street, John Lewis, Selfridges
Shopping and starving
Posted in General, Advertising December 28th, 2006 by Melinda Varley
Christmas is usually the time when we are inundated with ads showing us scenes of starving children in Africa, homeless people freezing on the streets and refugees in war-torn countries across the world - did we pay attention this Christmas?
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