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Pot Noodle won’t offend me
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 25th, 2008 by Melinda Varley
So ten people (I’m guessing women with too much time on their hands) have complained about the latest Pot Noodle ad because they’ve found it “demeaning” and “offensive” to women.
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Tags Pot Noodle ad, Sexism, Advertising, Food
Cadbury’s says chocolate is better than sex
Posted in General, Mel Varley, Latest reporters' blogs April 18th, 2007 by Melinda Varley
Finally we have an answer to one of life most impossible questions of the modern era: is chocolate better than sex?
Tags Cadburys, Bournville, Sex, Chocolate
Itsy-bitsy teeny-weeny marketing idea
Posted in Advertising, Marketing March 28th, 2007 by Branwell Johnson
No-one ever accused the holiday industry of taking the sophisticated route to marketing. After all, if you are selling sunshine, beaches and possibly a sizzle of sex maybe the most obvious images are most effective. But it would be nice to think that bikini-clad babes are dying out in favour of more inventive approaches.
Tags Ryanair, Marketing, Sex sells, Advertising
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