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Branson tilting at windmills?
Posted in General, Marketing, Branwell Johnson, Latest reporters' blogs November 26th, 2007 by Branwell Johnson

Here he comes astride his charger, thundering down the hill to rescue Northern Rock. But can Sir Richard Branson stretch the Virgin magic to embrace the ailing lender?
Virgin Media proving its own worst enemy
Posted in Media, Oliver Milman, Latest reporters' blogs July 6th, 2007 by Oliver Milman
It’s not often that you are in nudged into siding with self-appointed media and moral emperor Rupert Murdoch, but this grisly prospect has been realised this week by the courtroom hari kari committed by his latest nemesis, Virgin Media.
Sky pitch – a long time coming?
Posted in Media, Mel Varley May 18th, 2007 by Melinda Varley

It’s no surprise that Sky Networks has called a pitch for it £10 million business. After all, it’s tainted, money-grabbing reputation is in need of a major makeover not to retain customers, but to advertise its quality.
A finely tuned plan?
Posted in General, Media, Oliver Milman, Latest reporters' blogs April 17th, 2007 by Oliver Milman

Cash-strapped Scottish Media Group’s (SMG) decision to sell off its main asset, Virgin Radio, is an interesting one. As escape plans go, even the A-Team would struggle to come up with a strategy that required more crossing of fingers and muttering of prayers.
BA in tailspin
Posted in General, Marketing December 11th, 2006 by Stuart Aitken

The second half of 2006 has not been a happy one for BA. The world’s favourite airline has had to face down price fixing scandals, damaging findings in the Stern Report, aggressive competition from rivals Virgin Atlantic and a row over religious dress. As if that wasn’t enough, last week it was revealed – implausibly enough – that there were traces of radiation on three of its planes. So how has all this impacted on the airline?
Grade takes centre stage
Posted in Media December 11th, 2006 by Branwell Johnson

The appointment of Michael Grade as executive chairman may seem to bring the curtain down on recent turbulence that has seen both Rupert Murdoch and Richard Branson keen to tread the boards at ITV.
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Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.





