madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Now that’s entertainment
Posted in Media, Mel Varley, Latest reporters' blogs April 16th, 2008 by Melinda Varley
The line between what is real and what is indeed fiction is somewhat blurred when it comes to television – but isn’t it all just entertainment?
Big Brother big surprise
Posted in Media, Mel Varley, Latest reporters' blogs January 4th, 2008 by Melinda Varley
I must admit, I have been moaning about the return of Big Brother for some time, but when I tuned in last night along with just three million other people I was pleasantly surprised.
Is Channel 4 cutting its own throat?
Posted in Media, Branwell Johnson, Latest reporters' blogs August 24th, 2007 by Branwell Johnson
It’s brave and bold move by Channel 4 to ditch the reality TV format as entertainment rather than as “observational documentary”, as the broadcaster’s latest press release puts it.
Big Brother brings on the sisters
Posted in Media, Branwell Johnson June 1st, 2007 by Branwell Johnson
Big Brother bounces back with a respectable 6.2 million average viewers for the first night, less than the show garnered last year but the channel parades arguments such as that it was up against The Apprentice. First off I’d suggest there is not really an overlapping demographic with Alan Sugar’s show…judging by office and public transport chat I’d say that the crossover is quite small – apart from people in media-land and ad-land of course.
The most successful reality star of all
Posted in Media, Marketing January 23rd, 2007 by Melinda Varley

I was deeply disappointed when I tuned into Celebrity Big Brother (CBB) on Friday. Don’t get me wrong, it’s great that Jade Goody was evicted, but I would really have loved to see the crowd’s reaction to her as she exited the house.
It’s just a Big Bother!
Posted in General, Media January 9th, 2007 by Melinda Varley

I’m not the most obsessive Big Brother fan – far from it. But I do find the social dynamics of the show intriguing and good office conversation.
Is the Secret Millionaire a public sham?
Posted in Media December 21st, 2006 by Arif Durrani
I finally got to catch one of the Channel 4 series Secret Millionaire last night, and have to admit to being speechless by the end of it.
- Advertising (209)
- Arif Durrani (51)
- Branwell Johnson (125)
- Creative (56)
- Design (13)
- Digital (98)
- Direct Marketing (14)
- General (137)
- Jim Prior (2)
- Latest reporters’ blogs (386)
- Lucy Tesseras (15)
- Marketing (223)
- Media (228)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (29)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.





