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Why lads’ mags will survive
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs August 15th, 2008 by Branwell Johnson
Maxim, Loaded, FHM and their ilk are struggling to stay afloat, even without the broadside from a Conservative MP condemning them for destroying family values.
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Tags Maxim, Lad's Mags, Print, Loaded, FHM, ABCs, Dennis Publishing
Magazines under attack
Posted in Media, Arif Durrani, Latest reporters' blogs August 7th, 2008 by Arif Durrani
Who’d want to be a magazine publisher right now? With just a week to go before the industry’s biannual circulation report, which is expected to be bloody and already has commentators sharpening their talons, and the nation’s weeklies and monthlies are already fighting on other fronts.
Tags Magazines, Asda, Retail Newsagent, Print, Media Guardian, PPA, ABCs
The Sun’s going Polish – hurray?
Posted in Media June 6th, 2008 by admin
I was interested in reading that The Sun newspaper, which has run stories like “Polish criminals set free in the UK”, “Poles in benefits scam claims” and “Polish builders nicked my flat” is now bringing out a Polish edition called Polski Sun this Saturday for Euro 2008. Is this a case of, if you can’t beat them, join them?
Can DLKW reflect Mirror’s appeal?
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs May 23rd, 2008 by Branwell Johnson
Read all about it - Delaney Lund Knox Warren is back in the newspaper business after winning the Mirror Group account but the challenges are going to be tougher than a Sudoku puzzle.
Tags DLKW, The Mirror, Print, Media
Will the Guardian still be here in 20 years?
Posted in Media, Digital, Arif Durrani, Latest reporters' blogs May 12th, 2008 by Arif Durrani
Irascible media commentator Roy Greenslade has been creating waves on the other side of the world this month, scaring Australia’s newspaper men silly with his gloves-off vision of media convergence and the future of the printed word, or rather the lack of it.
Tags Guardian, Observer, Print, national newspapers
Will River Publishing Shape up?
Posted in Media, Mel Varley, Latest reporters' blogs March 11th, 2008 by Melinda Varley
River Publishing looks to be breaking away from its traditional customer magazines as it prepares to launch its first paid-for title Shape. But can the traditional customer publisher of more than ten years survive in the cut-throat landscape that is newsstand?
Tags Print, River Publishing, Shape, Psychologies
Where the men’s market is going: teenagers
Posted in Media, Marketing, Mel Varley, Latest reporters' blogs February 25th, 2008 by Melinda Varley
News that the BBC is launching a new football magazine, Match of the Day, into the teenage boy market has certainly made the sector more exciting and left us wondering, is the market for teenage magazines set to take off again?
Tags Magazines, Match of The Day, IPC, Print
Emap RIP: 1947 - 2008
Posted in Media, Arif Durrani, Latest reporters' blogs January 29th, 2008 by Arif Durrani
In years to come, 2008 will be remembered in the media business as the final resting place of the once mighty powerhouse, Emap plc.
Tags Emap, Print, Magazines, Media, Guardian Media Group
Whole new ball game for Telegraph marketing
Posted in Media, Branwell Johnson, Latest reporters' blogs January 29th, 2008 by Branwell Johnson
So, The Telegraph Group, after much humming and hah-ing, has decided to appoint a marketing director and has plumped for AOL director of marketing Barry Flanigan. That’s a good choice given the Telegraph is trying to reinvent itself as a multimedia brand with an online presence as strong as the paper product.
Tags Media, Print, Newspapers, Telegraph, Barry Flanigan
Can newspapers cut the mustard for advertisers?
Posted in Media, Branwell Johnson, Latest reporters' blogs January 22nd, 2008 by Branwell Johnson
Plaudits to the Newspaper Marketing Agency for coming out fighting with a campaign promoting the value of advertising in the press – and placing the ads in some of the leading daily newspapers.
Tags Media, Press, Newspapers, Print, Advertising, Online
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- New-look Guardian site fails to connect
- Jumping on the big 'green' bandwagon
- FHM strains to reach the non-lads
- The Sun left red-faced by September ABCs
- What will become of the WSJ?
- Can DLKW reflect Mirror’s appeal?
- Emap RIP: 1947 - 2008
- Whatever happened to newspaper loyalty?
- Does Glamour’s latest price cut spell trouble?
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Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
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Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
