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Why lads’ mags will survive
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs August 15th, 2008 by Branwell Johnson
Maxim, Loaded, FHM and their ilk are struggling to stay afloat, even without the broadside from a Conservative MP condemning them for destroying family values.
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Tags Maxim, Lad's Mags, Print, Loaded, FHM, ABCs, Dennis Publishing
Magazines under attack
Posted in Media, Arif Durrani, Latest reporters' blogs August 7th, 2008 by Arif Durrani
Who’d want to be a magazine publisher right now? With just a week to go before the industry’s biannual circulation report, which is expected to be bloody and already has commentators sharpening their talons, and the nation’s weeklies and monthlies are already fighting on other fronts.
Tags Magazines, Asda, Retail Newsagent, Print, Media Guardian, PPA, ABCs
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Digital OOH: That’s what I’m talking about
Posted in Advertising, Media, Digital, Arif Durrani, Latest reporters' blogs June 12th, 2008 by Arif Durrani
So 30-year-old former recruitment sales manager Lee McQueen, known for his catch phrase ‘that’s what I’m talking about’, has surprised the bookies and won the fourth series of The Apprentice.
The Sun’s going Polish – hurray?
Posted in Media June 6th, 2008 by admin
I was interested in reading that The Sun newspaper, which has run stories like “Polish criminals set free in the UK”, “Poles in benefits scam claims” and “Polish builders nicked my flat” is now bringing out a Polish edition called Polski Sun this Saturday for Euro 2008. Is this a case of, if you can’t beat them, join them?
What the papers didn’t say
Posted in General, Media, Arif Durrani June 2nd, 2008 by Arif Durrani
Newspapers are a growth business, as supported by a two and half per cent hike in global circulations in 2007, according to figures from the World Association of Newspapers (WAN); I’m just amazed chief executive Timothy Balding could talk with all that sand in his mouth.
Can DLKW reflect Mirror’s appeal?
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs May 23rd, 2008 by Branwell Johnson
Read all about it - Delaney Lund Knox Warren is back in the newspaper business after winning the Mirror Group account but the challenges are going to be tougher than a Sudoku puzzle.
Tags DLKW, The Mirror, Print, Media
Will the Guardian still be here in 20 years?
Posted in Media, Digital, Arif Durrani, Latest reporters' blogs May 12th, 2008 by Arif Durrani
Irascible media commentator Roy Greenslade has been creating waves on the other side of the world this month, scaring Australia’s newspaper men silly with his gloves-off vision of media convergence and the future of the printed word, or rather the lack of it.
Tags Guardian, Observer, Print, national newspapers
Is it possible to separate the Olympics from politics?
Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs April 1st, 2008 by Arif Durrani
The Olympic Games and politics should be kept apart, according to Chapter 5 of the Olympic Charter; but as the 2008 Beijing Games loom, international protests concerning China’s actions in Tibet could risk overshadowing the event.
Tags 2008 Beijing Games, Tibet, China, Protests
A fishy start for The Apprentice
Posted in Media, Marketing, Latest reporters' blogs, Lucy Tesseras March 27th, 2008 by Lucy Tesseras
The Apprentice is back and as good as ever, making power, fame and money hungry people perform silly tasks in a bid to win a place on Sir Alan’s coveted business team.
Tags The Apprentice, Sir Alan Sugar, Sales, BBC 1
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- FHM strains to reach the non-lads
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Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
