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Tesco bank: brand of the future?

Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior August 28th, 2009 by Jim Prior

So, here’s what I don’t get about banks: Why would (and why does) anyone choose a bank based on anything other than market-leading interest rates? For me, a bank’s brand ought to be defined by its ability to consistently deliver the best rates to its customers. If all rates in the market were broadly similar …

Lazy Sunday afternoon evaporating for The Observer?

Posted in Media, Branwell Johnson, Latest reporters' blogs August 5th, 2009 by Branwell Johnson

No-one is writing the obituary of The Observer yet but owner Guardian Media Group has made it clear it is looking at all options for its publishing operations and it won’t shy away from tough decisions.

Credit to Walkers crunchy promo’

Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs May 6th, 2009 by Branwell Johnson

Walkers “Do Us a Flavour” promotion certainly hit the savoury spot and motivated more than a million crisp munchers to vote with Builder’s Breakfast carrying off the prize.

Down the tube

Posted in Latest reporters' blogs, Jim Prior April 8th, 2009 by Jim Prior

The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.”

Kylie rides high in best cinema ad

Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs January 26th, 2009 by Branwell Johnson

Best ever cinema ad is Kylie writhing on a bronco machine in aid of selling Agent Provocateur clothing? Quelle surprise.

Hovis sales bump shows power of TV

Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons January 13th, 2009 by Russell Parsons

Launched in the Autumn to much fanfare, lauded in ad land and now seemingly achieving what it was created to do, the latest Hovis ad has helped send sales at owner Premier Foods skywards.

Another chance to Tango?

Posted in Advertising, Marketing, Digital, Branwell Johnson, Latest reporters' blogs November 24th, 2008 by ellie wallis

Britvic has devised a clever “Save Tango” campaign hoping to capitalise on latent nostalgia and also the resentment building up against the constant nannying in regard to foodstuffs that are “bad” for you.

Can reminding people of the past secure the future?

Posted in Latest reporters' blogs, Russell Parsons November 17th, 2008 by Russell Parsons

Time for a thrifty Frappuccino?

Posted in Marketing, Latest reporters' blogs, Russell Parsons November 11th, 2008 by Russell Parsons

Is the Starbucks phenomenon on the wane? Judging by the 97 per cent slump in Q4 profits, it is a question worth pondering.

What price a newspaper?

Posted in Media, Branwell Johnson, Latest reporters' blogs November 7th, 2008 by Branwell Johnson

It doesn’t seem to matter whether publishers slash the cover price or put it up – newspapers still ain’t selling.