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Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
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A grey listening area
Posted in Media, Marketing March 6th, 2007 by Oliver Milman
Despite an ageing population, it still seems to be a young person’s world, in radio at least. If you sat in on a gathering of commercial radio marketers, you’d be forgiven for thinking that life literally ends at 40.
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