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Making Bacon not Spam
Posted in Digital, Latest reporters' blogs February 13th, 2008 by Dela
Dela Quist CEO of email marketing agency Alchemy Worx Ltd looks at the fact that around 40% of subscribers to an email database may not open a single message they are sent for 6 months or more. He argues that this is not necessarily a bad thing and describes them as ‘unemotionally subscribed’ – that is they still want to receive messages from you but are not in a position to take up your offer today.
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Tags Dela Quist, Advertising, Marketing, Media, Digital, Branding, Online, Email marketing
Get out my inbox
Posted in Marketing, Direct Marketing, Digital, Arif Durrani, Latest reporters' blogs January 31st, 2008 by Arif Durrani
I have to confess that a report by the Direct Marketing Association turned my blood cold this week.
Is Match.com’s marketing having the desired effect?
Posted in Media, Digital, Mel Varley, Latest reporters' blogs January 23rd, 2008 by Melinda Varley
More and more people are turning to online dating sites as a way of meeting people, and it’s not their last resort, but their first thought. Is this the result of a successful marketing campaign or a sign that more of us are in the ‘desperately seeking’ category.
Tags Online Dating, Match.com, Online, Internet, Digital
Can newspapers cut the mustard for advertisers?
Posted in Media, Branwell Johnson, Latest reporters' blogs January 22nd, 2008 by Branwell Johnson
Plaudits to the Newspaper Marketing Agency for coming out fighting with a campaign promoting the value of advertising in the press – and placing the ads in some of the leading daily newspapers.
Tags Media, Press, Newspapers, Print, Advertising, Online
Will MySpace save the Post Office?
Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 22nd, 2008 by Melinda Varley
Over the past year the Post Office has attracted more than its fair share of negative publicity. Even it’s Joan Collins and Westlife television campaigns could not bring it back from the brink – will MySpace turn around consumer confidence in the brand?
Tags The Post Office, TV, Government, MySpace, Advertising, Online, High street
The Sun no longer a sizzler
Posted in Media, Branwell Johnson, Latest reporters' blogs January 11th, 2008 by Branwell Johnson
So the sun is setting on the great British tabloid – or so it would seem with The Sun dipping below the psychologically important 3 million mark for the first time.
Tags Newspapers, ABCs, Circulation, Print, Online, The Sun
What’s in store for Facebook in 2008?
Posted in Digital, Mel Varley, Latest reporters' blogs January 11th, 2008 by Melinda Varley
There’s no denying that last year was the year of social networks and Facebook definitely took the most column inches in spite of its older rivals MySpace and Bebo. But what must the site do to keep on top of its game?
Are Web 2.0 companies set to fail?
Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley
An expert has warned that most Web 2.0 companies, including social networking sites such as Facebook and Bebo, will fail this year in the face of a “users revolt” just as advertisers look set to spend a massive £156 million on the sites this year.
Tags Digital, Online, Privacy, Advertising, Marketing, Facebook, Social Networking
Are young people bored of the internet?
Posted in Digital, Mel Varley, Latest reporters' blogs December 20th, 2007 by Melinda Varley
The latest research from Nielsen Online has revealed the average age of the Bebo user is 29.4, however this is rather surprising considering the social network targets the teenage and young adult market. Is this generation becoming bored of online hangouts?
Tags Online, Internet, Social Networking, Demographics, Bebo, Digital
Do online ads affect kids?
Posted in Digital, Mel Varley, Latest reporters' blogs December 7th, 2007 by Melinda Varley
A new report from the National Consumer Council (NCC) has found that children are being exposed to inappropriate ads on the websites they regularly visit. But what does this mean for the brands that advertise on those sites?
Tags Online, Digital, Internet, Online Security, Advertising
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Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
