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Picture this – a London 2012 mascot
Posted in Media, Marketing, Design, Creative, Branwell Johnson, Latest reporters' blogs October 24th, 2008 by Branwell Johnson
On your marks, get set, go – the race is on to help LOCOG devise the mascot for London 2012 Olympics.
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(0)The Olympics: One world, one dream… many ’slit-eyed’ pics
Posted in Media, Arif Durrani, Latest reporters' blogs August 20th, 2008 by Arif Durrani
I’m not sure if this is what Pierre Fredi had in mind when he founded the modern Olympic’s all those years ago to promote international understanding.
Time for a rethink on the 2012 logo?
Posted in Media, Marketing, Design, Oliver Milman, Latest reporters' blogs September 12th, 2007 by Oliver Milman
Ofcom’s decision to rap the BBC over the knuckles for showing a clip of the animated London 2012 Olympic logo (apparently as it could cause epileptic fits) puts the whole furore around the fluorescent blob into some sort of perspective.
Tags Ofcom, London 2012 Olympics, BBC, Sport, 2012 logo
Will the 2012 logo triumph in the long run?
Posted in Design, Creative, Oliver Milman June 6th, 2007 by Oliver Milman
If the organisers of the London 2012 Olympic Games live by the mantra of ‘There’s no such thing as bad publicity’, they will have been quietly pleased with the torrent of criticism hurled at its curiously-shaped new logo.
Tags London 2012, Olympics, Logo, Branding, Design, Creative, Wolff Olins
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