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Worrying yourself thin
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs January 23rd, 2008 by Melinda Varley
Children are still being bombarded with television advertisements for junk food, in spite of new rules aimed at tackling the UK’s obesity epidemic, but will we ever stop blaming advertisers?
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Tags Junk Food, Advertising, Childhood Obesity, Health, Ofcom
GMTV sees its pips squeezed
Posted in General September 26th, 2007 by Branwell Johnson
Ouch, that’s got to hurt, a £2 million fine for GMTV from Ofcom due to phone line abuse must be a punch in the solar plexus. The beleaguered broadcaster also received a £250,000 fine from ICSTIS earlier and is also in the process of allocating large sums to pacifying free draws and a charity contribution of £250,000.
Time for a rethink on the 2012 logo?
Posted in Media, Marketing, Design, Oliver Milman, Latest reporters' blogs September 12th, 2007 by Oliver Milman
Ofcom’s decision to rap the BBC over the knuckles for showing a clip of the animated London 2012 Olympic logo (apparently as it could cause epileptic fits) puts the whole furore around the fluorescent blob into some sort of perspective.
Tags Ofcom, London 2012 Olympics, BBC, Sport, 2012 logo
Time for brands to have a marketing re-think?
Posted in Media, Oliver Milman, Latest reporters' blogs August 23rd, 2007 by Oliver Milman
While Ofcom’s communications market report provides us with a fascinating insight into how the UK consumes its media, it has also taken a sledgehammer to some fairly entrenched marketing assumptions.
Back to the pyramid
Posted in General March 13th, 2007 by Melinda Varley
A new week and another chance to continue to abuse Ofcom for banning junk food ads and of course the government for making our kids fat.
Tags Food, Ofcom, FSA, Advertising
I’m going to be anorexic…because I don’t know what to eat
Posted in Advertising March 2nd, 2007 by Melinda Varley
Like a gloating git I showed my father the coverage on mad.co.uk of Ofcom’s decision to green light its ban on advertising products that are high in fat, sugar and salt to children under 16.
Tags Ofcom, Food, McDonalds, Michael Grade, Prince Charles
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