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iPhone not what Apple anticipated
Posted in Media, Marketing, Mel Varley, Latest reporters' blogs April 17th, 2008 by Melinda Varley
The fact that both Carphone Warehouse and O2 has refused to release sales numbers of the iPhone and now the price has been slashed by £100 is ringing alarm bells in the telecoms sector and making consumers wonder – is it all it was cracked up to be?
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Tags Carphone Warehouse, O2, Telecoms, Apple
Will the iPhone live up to the hype?
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs November 9th, 2007 by Nikki Preston
Another day another phone launches, but wait – the iPhone is not just any phone, it’s the first one launched by computer giant Apple.
VCCP a une bonne idée
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs October 16th, 2007 by Branwell Johnson
Good to see the patriotic types at VCCP are not averse to a little baiting of our French cousins. Following the triumph last weekend the agency has doctored its O2 ad that depicted an England player crushing a rose twixt his beefy fingers.
Tags Rugby World Cup, VCCP, O2, Advertising, Creative
Why is O2 taking on the iPhone?
Posted in General, Mel Varley, Latest reporters' blogs July 9th, 2007 by Melinda Varley
Months ago I had a meeting with some mobile publishers and told them that O2 was going to get the iPhone contract, why? Because they’re big and British (sort of) and they have the best coverage.
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