madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Is brand personality a fraud?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior May 9th, 2008 by Jim Prior
Brand personalities have pulled the wool over peoples eyes for years. The birth of brand personality as a differentiator was born with Orange and First Direct when, for the first time, businesses decided that their selfish interests might be best served by pretending to people that they were not just a fulfiller of needs but also, their best friend.
(0)
(0)
Tags Orange, First Direct, Brands, Northern Rock
Credit reality check
Posted in Direct Marketing February 25th, 2008 by Andy Snuggs
The debacle at Northern Rock, Egg’s controversial withdrawal of customer credit cards, lenders changing their terms from 30 days to 14 days – It’s not good news for consumers seeking credit, which made me wonder; just how are credit card companies enticing customers during the ‘crunch’.
Tags Northern Rock, Credit Cards, Egg, Financial, Capital One
Northern Rock needs to be bolder
Posted in Media, Latest reporters' blogs, Russell Parsons February 19th, 2008 by Russell Parsons
If the old adage that all publicity is good publicity were true then Northern Rock would be well on its way to becoming the UK’s biggest financial institution.
Wilting Flowers running scared?
Posted in General, Mel Varley, Latest reporters' blogs December 7th, 2007 by Melinda Varley
This week we saw the shock resignation from the Virgin Money account by Rainey Kelly Campbell Roalfe/Y&R due to a potential client conflict should Virgin’s bid for Northern Rock be successful. Just days later, private equity firm JC Flowers dropped its bid. Is Virgin over confident or is it just press speculation?
Tags Virgin Money, Northern Rock, Rainey Kelly, Finance
Branson tilting at windmills?
Posted in General, Marketing, Branwell Johnson, Latest reporters' blogs November 26th, 2007 by Branwell Johnson
Here he comes astride his charger, thundering down the hill to rescue Northern Rock. But can Sir Richard Branson stretch the Virgin magic to embrace the ailing lender?
Tags Richard Branson, Virgin, Northern Rock, Financial, Branding
Israel tourism stripped to the bare essentials
Posted in Advertising, Marketing, Creative September 18th, 2007 by gabay
Here’s a joke: Two hot-blooded men are sunbathing on a beach in Israel. A stunning woman dressed in an incy-wincy-teeny-weeny bikini saunters by. The first man turns to his friend and says: “Holy G-d.” The second one responds: “Holy Moses”. An unseen voice says: “No wonder they call it the Holy Land!”
- Advertising (186)
- Arif Durrani (47)
- Branwell Johnson (98)
- Creative (52)
- Design (11)
- Digital (97)
- Direct Marketing (13)
- General (135)
- Jim Prior (1)
- Latest reporters’ blogs (337)
- Lucy Tesseras (15)
- Marketing (190)
- Media (205)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (13)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
