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Welcome to the jingle
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons October 15th, 2008 by Russell Parsons
In the 14 years since Axle Rose has been procrastinating over the making and release of new Guns N’ Roses album “Chinese Democracy” the world has witnessed many changes including the democratisation of the Chinese state.
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(0)Michael O’Leary is a superfly guy
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs October 3rd, 2008 by Branwell Johnson
Uh oh – is there another Crazy Frog on the way? Ryanair boss Michael O’Leary seems to be branching out into branded content with the single “Mr Superfly”.
Tags Ryanair, Michael O’Leary, Mr Superfly, Advertising, Ringtones, Music
Are cheesy lyrical ads outdated?
Posted in General, Advertising, Marketing, Creative, Mel Varley, Latest reporters' blogs January 28th, 2008 by Melinda Varley
Poor Halifax has been scolded by the public for its latest advert starring yet another one of its employees for being too ‘cheesy.’ Is the ‘singing and dancing’ genre of ads outdated?
Beatles songs to be featured in adverts
Posted in Advertising, Marketing January 3rd, 2008 by gabay
It was reported today that Sony music has made the world’s most commercially viable music catalogue available for advertisers; providing the songs are not performed by any of the members of the Beatles themselves.
Is this the end of one-beer music festivals?
Posted in Advertising, Media, Marketing, Oliver Milman, Latest reporters' blogs November 28th, 2007 by Oliver Milman
It’s all part of the summer festival experience – mud, dodgy hot dogs and a paper cup of the same warm, overpriced beer that everyone else has. But for how much longer?
All we want is radio ga-ga
Posted in Media, Marketing, Digital October 8th, 2007 by gabay
This week sees a dramatic new juncture in both the general history of direct marketing and specific marketing of music.
Has this Brecht guy got a box set?
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs October 4th, 2007 by Branwell Johnson
Okay, so kudos for Ken Loach in breaking the mould for the latest HMV “My Inspiration” ad by not referring to a film - but using a quote from a Bertolt Brecht poem is wrong on so many levels.
HMV unveils its future – or its final curtain call
Posted in Marketing, Digital, Branwell Johnson, Latest reporters' blogs September 7th, 2007 by Branwell Johnson
The HMV fight back against the twin evils of supermarket discounting and internet shopping has started with the opening of the Merry Hill store in Dudley. The technological state-of-the art store, which includes a smoothie bar, digital kiosks and a 3 mobile store within its cavernous 8,000 square feet, could be HMV’s last effort to stay a bricks and mortar packaged entertainment retailer.
Funeral march for music mags?
Posted in Media, Branwell Johnson, Latest reporters' blogs August 16th, 2007 by Branwell Johnson
There’s a lot of focus on the steep decline in the lads’ mag market in the latest ABCs but there is another venerable sector that is suffering gradual erosion, the music magazines.
Does HMV face insurmountable hurdles?
Posted in General, Branwell Johnson, Latest reporters' blogs July 20th, 2007 by Branwell Johnson
Who would be a packaged entertainment retail chain in this climate? As there are only really two national specialists now - HMV and Virgin Retail - the question is really posed to them.
Tags HMV, Virgin, Music, Promotions, Mail on Sunday, Starbucks
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Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
