madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Has McIver’s appointment come too late for Morrisons?
Posted in Marketing, Creative, Nikki Preston, Latest reporters' blogs September 6th, 2007 by Nikki Preston
Six months later after announcing it was planning to bring in a heavy-weight marketer to spearhead its rebrand and new marketing strategy, Morrisons has finally appointed Angus McIver as its new marketing and communications director.
(0)
(0)
Tags Supermarkets, Morrisons, Prudential, Marketing, McIver
What does Van Outen actually stand for?
Posted in Advertising, Oliver Milman, Latest reporters' blogs August 23rd, 2007 by Oliver Milman
Denise Van Outen is now the ‘woman from Del Monte’, but what does the increasingly ubiquitous celebrity exactly offer brands in her recent flurry of advertising campaigns?
The truth will out
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs August 1st, 2007 by Branwell Johnson
It’s been a constant theme for weeks now – brand trust and how it is easily won and lost. Examples have been piling up like a car crash with examples from ITV and BBC to L’Oreal and now you can add Morrison’s to the list – but now there’s the added twist that it’s the watchful blog community exposing a deceit.
Tags Morrisons, Supermarkets, Advertising, Branding
Morrisons has sterling strategy
Posted in Advertising, Marketing March 16th, 2007 by Branwell Johnson
Is there a new turnaround king in town? Morrisons has just posted an impressive set of full year results and announced a new store programme, rebrand and advertising assault.
Tags Morrisons, Supermarkets, Advertising
- Advertising (213)
- Arif Durrani (51)
- Branwell Johnson (128)
- Creative (59)
- Design (14)
- Digital (100)
- Direct Marketing (15)
- General (137)
- Jim Prior (2)
- Latest reporters’ blogs (392)
- Lucy Tesseras (15)
- Marketing (226)
- Media (230)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (32)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
