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Would you like fries with that McDegree?
Posted in General, Marketing January 28th, 2008 by gabay
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
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(0)Can McDonald’s break our resolution?
Posted in Advertising, Marketing, Direct Marketing, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley
Out of the top ten most popular New Year resolutions, fitness and dieting are rated number two and three respectively. So why are the fast food companies trying to talk us out of keeping them?
Tags McDonalds, Junk Food, Vouchers, Viral Campaigns, Marketing, Advertising, Health
Lost Innocence?
Posted in General, Advertising, Marketing, Oliver Milman, Latest reporters' blogs October 3rd, 2007 by Oliver Milman
Does the latest blow to the Innocent brand – which has seen the ASA slam its healthy credentials – prove that you can have a product that is almost too perfect for its own good?
McDonald’s Super-size what?
Posted in General, Mel Varley, Latest reporters' blogs August 28th, 2007 by Melinda Varley
Today (24 August) marks the 40th anniversary of McDonald’s Big Mac. Is it a cause for celebration in an age of over-aware fussy organic eaters?
We won’t give up on McDonald’s
Posted in Advertising, Mel Varley May 29th, 2007 by Melinda Varley
Last week McDonald’s was accused of breaching Ofcom’s junk food advertising rules in a television campaign for its famous Happy Meal.
Tags McDonalds, Food, Advertising, Obesity, Shrek 3, Happy Meal, Fast Food
Lament for lost Innocence
Posted in General, Advertising, Marketing, Branwell Johnson May 8th, 2007 by Branwell Johnson
Eyebrows have been raised by the news this week that Innocent and McDonald’s are partnering to include the smoothies brand in the fast food giant’ s Happy Meals offering.
I’m going to be anorexic…because I don’t know what to eat
Posted in Advertising March 2nd, 2007 by Melinda Varley
Like a gloating git I showed my father the coverage on mad.co.uk of Ofcom’s decision to green light its ban on advertising products that are high in fat, sugar and salt to children under 16.
Tags Ofcom, Food, McDonalds, Michael Grade, Prince Charles
A Big Mac by appointment to the Burger King in waiting
Posted in Advertising, Marketing February 28th, 2007 by gabay
This week in the UAE HRH Charles may have bitten off more than he could chew when making off-cuff remarks about McDonalds and its effects on diabetes. Some cynics have wondered if there was some kind of subtle ulterior motive behind his outburst - perhaps to do with pushing the organic produce from the farm on his own Highgrove Estate, that doesn’t use artificial pesticides or fertilizers.
Tags Branding, McDonalds, Prince Charles, Health, Fast food
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- Lament for lost Innocence
- A Big Mac by appointment to the Burger King in waiting
- We won’t give up on McDonald’s
- Would you like fries with that McDegree?
- I’m going to be anorexic…because I don’t know what to eat
- Can McDonald’s break our resolution?
- McDonald’s Super-size what?
- Lost Innocence?
- Profit over perception
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