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Mars avoids meltdown
Posted in Marketing, Branwell Johnson May 25th, 2007 by Branwell Johnson
Hats off to Mars UK for playing a blinder in crisis management compared to other companies faced with a sudden loss in public confidence recently.
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No Mars for a veggie…so what?
Posted in General, Marketing, Mel Varley May 17th, 2007 by Melinda Varley
Masterfoods doesn’t seem to care that vegetarians will no longer be able to eat their famous chocolate bars such as Mars, Milky Way and Galaxy, but why?
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