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Marsden mardy over new media
Posted in Marketing, Branwell Johnson, Latest reporters' blogs September 26th, 2008 by Branwell Johnson
Is Andrew Marsden, president of the Marketing Society, stripping away the emperor’s new clothes or venting some sour grapes with his attack on agency’s focus on “new media”?
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(0)Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Mars avoids meltdown
Posted in Marketing, Branwell Johnson May 25th, 2007 by Branwell Johnson
Hats off to Mars UK for playing a blinder in crisis management compared to other companies faced with a sudden loss in public confidence recently.
No Mars for a veggie…so what?
Posted in General, Marketing, Mel Varley May 17th, 2007 by Melinda Varley
Masterfoods doesn’t seem to care that vegetarians will no longer be able to eat their famous chocolate bars such as Mars, Milky Way and Galaxy, but why?
Inappropriate appropriation
Posted in Advertising February 21st, 2007 by Stuart Aitken
Do advertisers have a responsibility to maintain the artistic integrity of individual songs? We examine some classic examples which suggest that they might not be too concerned about the context in which music is used.
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