madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Want to get jailed in Jo’burg?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs August 13th, 2008 by Branwell Johnson
Fancy a trip to FIFA World Cup 2010 at Johannesburg? With added extra time in the city jail or a hefty fine? Then just try to edge in on the official sponsors of the footie tournament.
(0)
(0)Can this turkey be turned around?
Posted in Marketing, Design, Branwell Johnson, Latest reporters' blogs July 29th, 2008 by Branwell Johnson
One of the biggest turnaround branding jobs in the history of marketing is underway – no, not the effort to make Gordon Brown electable - the attempt to make Bernard Matthews “bootiful” again.
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
OgilvyOne all clear for take off with BA
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs May 27th, 2008 by Branwell Johnson
Three cheers for OgilvyOne for carrying off the shiny prize of the British Airways global direct marketing account.
Tags BA, OgilvyOne, Direct Marketing
Magners looks for help from history
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 16th, 2008 by Branwell Johnson
Magners, the cider brand that is seeing its profits evaporate as quickly as the ice in one of its pints, is about to play the heritage card in its advertising.
Tags Magners Cider, Summer, Drinks, Guinness, Marketing
Sorry but you are boring me
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs April 24th, 2008 by Branwell Johnson
Think that as a marketing director you are able to captivate a dinner party, impress the ladies at a trendy bar and in general have one of the most interesting jobs around? Wrong - and to rub salt in the wound sales people are more interesting.
Sorrell and Madonna rule the world
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs April 23rd, 2008 by Arif Durrani
It struck me as I passed the magazine rack at the local newsagent, Sir Martin Sorrell and Madonna are the same. That look in the eyes, the legs, the stance; all have absolutely nothing to do with this hypothesis. No, I’m talking about something altogether more visceral.
Tags Martin Sorrell, Madonna, Marketing, WPP
Oh how the market changes
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 8th, 2008 by Melinda Varley
“South Africa is a third world country with a first world mind”, is what the locals say down there, but its marketing industry would suggest otherwise.
Tags South Africa, Marketing, Johannesburg, Advertising
Is ‘going green’ a female thing?
Posted in General, Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs March 10th, 2008 by Arif Durrani
Why don’t men care about the environment? A recent study by advertising agency Euro RSCG - involving a thousand odd people (that’s the amount not a description) has found that women are far more likely than men to pay extra for brands claiming to have green credentials.
Tags Green, Environment, Marketing, Advertising
- Advertising (192)
- Arif Durrani (50)
- Branwell Johnson (104)
- Creative (53)
- Design (12)
- Digital (97)
- Direct Marketing (13)
- General (135)
- Jim Prior (2)
- Latest reporters’ blogs (347)
- Lucy Tesseras (15)
- Marketing (198)
- Media (210)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (13)
- Stuart Aitken (1)
- Fooled by Facebook?
- Lament for lost Innocence
- Unilever’s super-sized PR
- Unilever is the do gooder of the week
- For brands, mum’s the word.
- Itsy-bitsy teeny-weeny marketing idea
- Are Web 2.0 companies set to fail?
- Magners looks for help from history
- Tony Blair ate my hamster
- Jumping on the big 'green' bandwagon
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
