madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Tories will need to exploit digital marketing
Posted in Direct Marketing, Digital, Latest reporters' blogs September 18th, 2009 by admin
The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.
(0)
(0)Charities to feel the pinch?
Posted in Direct Marketing, Latest reporters' blogs, Russell Parsons November 28th, 2008 by Russell Parsons
Christmas is a time for giving, which is why charities traditionally launch campaigns at this time of the year to tap into the mood of benevolence which pervades the season to be jolly.
Atten-hut! It’s another message from Pizza Hut
Posted in Marketing, Branwell Johnson, Latest reporters' blogs November 13th, 2008 by Branwell Johnson
You have to hand it to Pizza Hut – the chain and its marketing agencies are not short of ideas or ambition. Hot on the heels of the short-lived “Pasta Hut” stunt comes a big budget campaign
designed to make us feel warm and amiable towards “the Hut”.
Tories turn to digital to seal the deal
Posted in Media, Marketing, Direct Marketing, Latest reporters' blogs, Russell Parsons September 26th, 2008 by Russell Parsons
Albeit out of the political spotlight in a week where Gordon Brown attempted to save his political life and that of his party, the Tories have been busy.
Marsden mardy over new media
Posted in Marketing, Branwell Johnson, Latest reporters' blogs September 26th, 2008 by Branwell Johnson
Is Andrew Marsden, president of the Marketing Society, stripping away the emperor’s new clothes or venting some sour grapes with his attack on agency’s focus on “new media”?
Want to get jailed in Jo’burg?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs August 13th, 2008 by Branwell Johnson
Fancy a trip to FIFA World Cup 2010 at Johannesburg? With added extra time in the city jail or a hefty fine? Then just try to edge in on the official sponsors of the footie tournament.
Can this turkey be turned around?
Posted in Marketing, Design, Branwell Johnson, Latest reporters' blogs July 29th, 2008 by Branwell Johnson
One of the biggest turnaround branding jobs in the history of marketing is underway – no, not the effort to make Gordon Brown electable - the attempt to make Bernard Matthews “bootiful” again.
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
OgilvyOne all clear for take off with BA
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs May 27th, 2008 by Branwell Johnson
Three cheers for OgilvyOne for carrying off the shiny prize of the British Airways global direct marketing account.
Tags BA, OgilvyOne, Direct Marketing
- Advertising (230)
- Arif Durrani (51)
- Branwell Johnson (144)
- Creative (65)
- Design (17)
- Digital (103)
- Direct Marketing (16)
- General (138)
- Jim Prior (8)
- Latest reporters’ blogs (426)
- Lucy Tesseras (15)
- Marketing (246)
- Media (247)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (42)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
