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Sorrell and Madonna rule the world
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs April 23rd, 2008 by Arif Durrani
It struck me as I passed the magazine rack at the local newsagent, Sir Martin Sorrell and Madonna are the same. That look in the eyes, the legs, the stance; all have absolutely nothing to do with this hypothesis. No, I’m talking about something altogether more visceral.
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Tags Martin Sorrell, Madonna, Marketing, WPP
Bringing back the hippies
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs July 16th, 2007 by Melinda Varley
The last couple of years have seen the topic of African poverty, global warming and carbon emissions become topics of heated debate by using clever marketing slogans.
Tags Advertising, Environment, Festivals, Branding, Madonna
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