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Are advertisers responsible for gun crime?
Posted in Advertising, Media, Design, Mel Varley, Latest reporters' blogs March 14th, 2008 by Melinda Varley
Outdoor media owner JC Decaux has banned the advertising of the latest James album on its billboards because the cover depicts a baby with a gun. I didn’t think advertisers really cared about such things.
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Tags JC Decaux, Outdoor Advertising, Guns, LOVE
Singleton’s Awareness Day
Posted in Advertising, Media, Mel Varley, Latest reporters' blogs February 13th, 2008 by Melinda Varley
The Metro newspaper dedicated eight pages to Valentine’s Day the day before the big day. Much of it was about gifts, but there was a peculiar section on how singleton’s can secure a date for tomorrow night, or at the very least some attention.
Tags Valentine's Day, Love, Chocolate, single
Publishers’ pump up the volume
Posted in Media, Nikki Preston, Latest reporters' blogs August 20th, 2007 by Nikki Preston
As the consumer magazine ABC figures arrive in journalists’ inboxes at midday Thursday and they pounce on the actively purchased and average net circulation figures in order to find news stories, what is left out is actually which publishers are plumping up their figures with price promotions and by bundling magazines together.
Tags ABC's, Consumer Magazines, Print, Circulation Figures, Love It!, Nuts
Buy or rent – goodbye to my date with Blockbuster
Posted in Media, Mel Varley May 10th, 2007 by Melinda Varley
Last week Tiscali jumped on the video-on-demand (VOD) band wagon launching its very own service to rival the likes of Channel 4, BT Vision and ITV. But what will make Tiscali’s so different and is this the official end to Blockbuster and other video and DVD rental shops?
Tags Tiscali, LOVEFiLM, BT Vision, 4OD, Video On Demand, Blockbuster, DVD
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Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
