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Lowe London needs more than a facelift

Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 18th, 2008 by Branwell Johnson

Stella advert

Just how close to capsizing is Lowe London now that John Lewis is up for review?

Picture this – a London 2012 mascot

Posted in Media, Marketing, Design, Creative, Branwell Johnson, Latest reporters' blogs October 24th, 2008 by Branwell Johnson

On your marks, get set, go – the race is on to help LOCOG devise the mascot for London 2012 Olympics.

Design a bus for Boris

Posted in Design, Branwell Johnson, Latest reporters' blogs July 4th, 2008 by Branwell Johnson

Routemaster

Mayor of London Boris Johnson is asking people to design a new bus base don the Routemaster for the capital. Is he a few seats short of a top deck?

TfL campaign doesn’t do much to reassure angry commuters

Posted in General, Advertising, Creative, Mel Varley, Latest reporters' blogs January 11th, 2008 by Melinda Varley

Currently, TfL is running a radio campaign explaining that it will be improving trains, tracks and staff training to increase the efficiency of the tube and rail networks around London.

New delivery for the Evening Standard

Posted in General, Media, Arif Durrani, Latest reporters' blogs September 28th, 2007 by Arif Durrani

A little part of London life is set to change after nearly 200 years from Monday, as Associated rolls-out branded uniforms for its Evening Standard vendors.

Lite the winner - Read All About It

Posted in Media, Branwell Johnson, Latest reporters' blogs September 13th, 2007 by Branwell Johnson

Well there’s a result – London Lite beats thelondonpaper on readership despite the latter having a much higher circulation. Statistics still have the ability to surprise.

Time for a rethink on the 2012 logo?

Posted in Media, Marketing, Design, Oliver Milman, Latest reporters' blogs September 12th, 2007 by Oliver Milman

Ofcom’s decision to rap the BBC over the knuckles for showing a clip of the animated London 2012 Olympic logo (apparently as it could cause epileptic fits) puts the whole furore around the fluorescent blob into some sort of perspective.

Metro marches on

Posted in Media, Branwell Johnson, Latest reporters' blogs August 28th, 2007 by Branwell Johnson

Metro shows no signs of slowing down its growth. The newspaper has just added another 250,000 copies to its circulation, saying it is meeting demand from advertisers. What a good place to be and a problem no doubt the afternoon free sheets would love to have.

Will the 2012 logo triumph in the long run?

Posted in Design, Creative, Oliver Milman June 6th, 2007 by Oliver Milman


If the organisers of the London 2012 Olympic Games live by the mantra of ‘There’s no such thing as bad publicity’, they will have been quietly pleased with the torrent of criticism hurled at its curiously-shaped new logo.

Lace weaves his latest comeback

Posted in Advertising, Marketing, Branwell Johnson May 1st, 2007 by Branwell Johnson

Garry Lace has had more comebacks than Rocky Balboa. After the marketing community ruled out seeing a return to agency-land following the debacle at Lowe London he has found a home at Intelligent Marketing.

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