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Bloggers have to lift the mask
Posted in General, Media, Digital, Branwell Johnson April 8th, 2008 by Branwell Johnson
Been blogging on behalf of your company lately – either on the corporate site or on other sites? Careful how you present yourself because any pseudonyms or misdirection will soon be a criminal act.
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(0)Is Match.com’s marketing having the desired effect?
Posted in Media, Digital, Mel Varley, Latest reporters' blogs January 23rd, 2008 by Melinda Varley
More and more people are turning to online dating sites as a way of meeting people, and it’s not their last resort, but their first thought. Is this the result of a successful marketing campaign or a sign that more of us are in the ‘desperately seeking’ category.
Tags Online Dating, Match.com, Online, Internet, Digital
Are young people bored of the internet?
Posted in Digital, Mel Varley, Latest reporters' blogs December 20th, 2007 by Melinda Varley
The latest research from Nielsen Online has revealed the average age of the Bebo user is 29.4, however this is rather surprising considering the social network targets the teenage and young adult market. Is this generation becoming bored of online hangouts?
Tags Online, Internet, Social Networking, Demographics, Bebo, Digital
Do online ads affect kids?
Posted in Digital, Mel Varley, Latest reporters' blogs December 7th, 2007 by Melinda Varley
A new report from the National Consumer Council (NCC) has found that children are being exposed to inappropriate ads on the websites they regularly visit. But what does this mean for the brands that advertise on those sites?
Tags Online, Digital, Internet, Online Security, Advertising
Facebook’s Beacon hits speed bump
Posted in Advertising, Digital, Mel Varley, Latest reporters' blogs December 3rd, 2007 by Melinda Varley
It was only a matter of time before something went wrong with the seemingly perfect idea that is Facebook and its “Holy Grail” of advertising - there has now been more than 50,000 complaints about the lack of privacy due to the Beacon ad platform.
Tags Advertising, Digital, Online, Privacy, Internet, Facebook, Social Networking
Where Facebook got it wrong
Posted in Digital, Mel Varley, Latest reporters' blogs November 21st, 2007 by Melinda Varley
The beginning of social networks was Friend’s Reunited where people could keep in touch with classmates, not the world. Where did it all go wrong?
Tags Facebook, Digital, Social Networking Sites, Online, Internet
Internet is better than TV
Posted in Media, Digital, Mel Varley, Latest reporters' blogs November 12th, 2007 by Melinda Varley
The revelations from the European Interactive Advertising Association (EIAA) that we are spending more time on the internet than watching television is no shock - the internet has become an essential part of everyday life.
The pursuit of love via Facebook
Posted in General, Digital, Mel Varley, Latest reporters' blogs November 1st, 2007 by Melinda Varley
For ages I’ve said that Facebook is a great way to find out all about our potential dates by looking at their photos, their friends and now their very controversial Fun Wall, where most people seem to be receiving ‘dirty videos’.
Tags Facebook, Social Networking, Internet, Online, Digital
Going to have to face it, we’re addicted to Facebook
Posted in Marketing, Digital, Mel Varley, Latest reporters' blogs October 22nd, 2007 by Melinda Varley
News Corp billionaire Rupert Murdoch has said he had no idea when he bought social networking site MySpace.com two years ago how explosive social networks would become.
Breaking up with Facebook
Posted in Digital, Mel Varley, Latest reporters' blogs October 10th, 2007 by Melinda Varley
Facebook is now more widely accepted than ever before. Sure the hype has gone down a little, but more and more people are giving into the social pressure of joining everyday – so where do we draw the line as to when we just stop and let go?
Tags Facebook, Social Networking, Online, Internet
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- How online dating is being forced to keep up
- FaceBook could sway the election
- The pursuit of love via Facebook
- Bloggers have to lift the mask
- Breaking up with Facebook
- Do you really want a Second Life?
- Where Facebook got it wrong
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Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
