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Lowe London needs more than a facelift
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 18th, 2008 by Branwell Johnson
Just how close to capsizing is Lowe London now that John Lewis is up for review?
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Masters of the touchy feely world
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs August 4th, 2008 by Branwell Johnson
“Experiential” was a buzz word last year with companies keen to let consumers encounter their brands in the right environment first hand. Ben & Jerry’s and Innocent Drinks are past masters at this and proved it yet again this summer.
Lost Innocence?
Posted in General, Advertising, Marketing, Oliver Milman, Latest reporters' blogs October 3rd, 2007 by Oliver Milman
Does the latest blow to the Innocent brand – which has seen the ASA slam its healthy credentials – prove that you can have a product that is almost too perfect for its own good?
Rain rain go away…
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 26th, 2007 by Branwell Johnson
So Walker’s has had to suspend a TV campaign due to sensitivities regarding the incessant bad weather and flooding but spare a thought for all those sponsors of this summer’s outdoor music and sport events.
Lament for lost Innocence
Posted in General, Advertising, Marketing, Branwell Johnson May 8th, 2007 by Branwell Johnson
Eyebrows have been raised by the news this week that Innocent and McDonald’s are partnering to include the smoothies brand in the fast food giant’ s Happy Meals offering.
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Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
