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Away with the Aireys
Posted in Media, Branwell Johnson, Latest reporters' blogs April 30th, 2008 by Branwell Johnson
Dawn Airey has jumped ship from ITV in a return to Five after a mere eight months and the conspiracy theorists are even suggesting this was part of her master plan all along. The boat has been rocked indeed, but does it mean an opportunity for ad-lands’s own Rupert Howell?
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Tags Dawn Airey, ITV, Five, Rupert Howell
BBC F1 win good news for all but advertisers
Posted in Media, Latest reporters' blogs, Russell Parsons March 25th, 2008 by Russell Parsons
As a committed non-fan of Formula One the news that the BBC has secured the rights to screen races from 2009 leaves me cold. However, as my opinion flies somewhat in the face of the legions of committed F1 fans that follow the so-called sport regardless of the anti-social hours an overseas race demands, I am probably in the minority.
Has bottled water industry dripped dry?
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons March 13th, 2008 by Russell Parsons
After years of growing sales and increasing consumption the runaway success story which is the bottled water industry in the UK is showing a few signs of slowing down of late.
Tags Bottled Water, Britvic, Evian, Volvic, Environment
Merry Michael thanks his retail friends
Posted in General, Media, Branwell Johnson, Latest reporters' blogs March 5th, 2008 by Branwell Johnson
Michael Grade was his charismatic showboating self at this week’s presentation of ITV’s full year results, even alluding to “sucking a fisherman’s friend” to ribald laughter. And he had reason to be merry with ad revenues staying flat rather than sliding.
Tags ITV, TV, Media, Michael Grade
Secret Diary Of A Sponsor
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs February 27th, 2008 by Branwell Johnson
I have just witnessed an enlightening talk by ITV marketing chief David Pemsel on the broadcaster’s embracing on online marketing and the strategy deployed for Secret Diary Of A Call Girl. However, I was dismayed to hear that ITV couldn’t find a sponsor for the show.
Coleen’s ‘Real’ Women?
Posted in Advertising, Media, Creative, Latest reporters' blogs, Lucy Tesseras February 5th, 2008 by Lucy Tesseras
Coleen McLoughlin is on a mission. Her aim? To give ‘real’ women (just like her, apparently) the chance to star in big name fashion and beauty ad campaigns.
Tags Coleen McLoughlin, Real Women, ITV2, Media, TV, Advertising
Is I’m a Celebrity a good springboard for brands?
Posted in Advertising, Media, Nikki Preston, Latest reporters' blogs November 14th, 2007 by Nikki Preston
Iceland may be sponsoring ITV’s I’m a Celebrity… Get Me Out of Here for a second time, but it seems Tesco, Marks & Spencer and Boots have also followed suit and were also competing for the show’s 8.7 million viewers (38 per cent of all viewers) with their latest Christmas campaigns.
Tags Iceland, ITV, Sponsorship, Advertising, Tesco, TV
The bitchin’ is back
Posted in Media, Mel Varley, Latest reporters' blogs November 13th, 2007 by Melinda Varley
Finally something to look forward to going home to at night - a cup-a-soup, a blanket and I’m A Celebrity…Get Me Out of Here, but what will keep us watching?
Tags Media, TV, I'm A Celebrity, ITV
Will fans and brands kick off over football deal?
Posted in Media, Oliver Milman, Latest reporters' blogs November 6th, 2007 by Oliver Milman
In the saturated, cash-drenched world of football, even the record £264 million shelled out by Sky and BBC today for Football League coverage fails to raise an eyebrow. But is it a good deal for football fans and the brands that back the sport?
Tags BBC, ITV, Sport, Football League, Sky, Terrestrial TV
Leaving a gap on the sofa
Posted in Media, Branwell Johnson, Latest reporters' blogs November 2nd, 2007 by Branwell Johnson
So farewell Richard and Judy, for now… the pair’s tenure at Channel 4’s flagship daytime programme slot will end next year. And without a clear statement as to why, let the speculation begin…
Tags Media, TV, Richard and Judy, ITV, Channel 4
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