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Will MySpace save the Post Office?
Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 22nd, 2008 by Melinda Varley
Over the past year the Post Office has attracted more than its fair share of negative publicity. Even it’s Joan Collins and Westlife television campaigns could not bring it back from the brink – will MySpace turn around consumer confidence in the brand?
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Tags The Post Office, TV, Government, MySpace, Advertising, Online, High street
These are not just trading results – they’re worse than expected M&S trading results
Posted in General, Advertising, Marketing, Nikki Preston, Latest reporters' blogs January 9th, 2008 by Nikki Preston
Stuart Rose may have just been knighted by the Queen, but that doesn’t stop the honoured executive, who was hailed for turning around the struggling retailer three years ago, from being one of the many retailers facing tough times on the UK high street.
How sales lure in customers all year
Posted in General, Digital, Mel Varley, Latest reporters' blogs December 28th, 2007 by Melinda Varley
The most popular online retailers over the Christmas period were Play.com, Amazon and eBay according to new research, proving that if something can be bought online, its by far an easier option than rolling with the high street crowds.
Tags High Street, Sales, Christmas, Retail, Shopping
Mind the Gap
Posted in Marketing, Direct Marketing, Mel Varley November 23rd, 2007 by Melinda Varley
Over the past week I have received two Gap vouchers in my inbox, one for 30 per cent off and the other for 60 per cent off. We are now in the key Christmas trading period so why is Gap giving away big discounts during its busiest time of year?
Tags Gap, Ethical Trading, Retail, High Street, Shopping, Branding, Reputation
Will a rebrand be enough for Zavvi?
Posted in General, Digital September 21st, 2007 by admin
As we already know HMV, Tower records and indeed Virgin have been suffering huge drops in footfall and sales due to the download culture of today’s music buyer. We hear of the launch of newer, faster and more easily accessible music, film, podcasts etc everyday, whether it be through Apple, Nokia or Vodafone.
Tags HMV, Retail, Etail, High Street, Consumers
Did Kate really set pen to paper?
Posted in General, Marketing, Nikki Preston May 2nd, 2007 by Nikki Preston
The latest Moss Mania hitting the high street this week goes to show that the distinction between model, endorser and fashion designer are getting decidedly blurred.
Celebrities slag-off Burberry
Posted in General, Marketing February 2nd, 2007 by Nikki Preston
Burberry showed the world that it didn’t give a damn about the workers in Wales when it opted to close its Treorchy factory several months ago, and again I am sure it wasn’t the protesters the brand owner was worried about when it made the decision today to back out of sponsoring the pre-Bafta party.
Tags Burberry, High Street, Baftas, Fashion
High street, high end or just high expectations?
Posted in Media January 31st, 2007 by Nikki Preston
Condé Nast, IPC and Emap are targeting me and more importantly my poor wallet. They want my readership and that of all UK women around the 15 to 45 age mark who are interested in fashion and style, which lets face it is a high portion of us.
Tags Magazines, High Street, Retail
Credit cards cost us £94 billion
Posted in General, Marketing January 9th, 2007 by Melinda Varley
New research has revealed that putting Christmas purchases on credit cards is tempting the British public into spending billions of pounds more than they can afford.
Tags High Street, Shopping, Credit cards, Retail
Did we shop or not?
Posted in General, Media December 28th, 2006 by Arif Durrani
Confusion reigned supreme this Christmas, with all of our national press apparently unable to decide upon the deceptively easy question of whether we shopped or not.
Tags Christmas, Shopping, High Street, John Lewis, Selfridges
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- Will MySpace save the Post Office?
- Did Kate really set pen to paper?
- Mind the Gap
- Celebrities slag-off Burberry
- High street, high end or just high expectations?
- These are not just trading results – they're worse than expected M&S trading results
- How sales lure in customers all year
- Will a rebrand be enough for Zavvi?
- Credit cards cost us £94 billion
- Did we shop or not?
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