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Fizzy drink success worthy of a toast
Posted in Marketing, Branwell Johnson, Latest reporters' blogs July 25th, 2008 by Branwell Johnson
While brands are tying themselves in knots about helping to combat obesity, it is reassuring to see Britvic is benefitting from the public’s desire for a good, old-fashioned, tongue-tickling, lip-smackin’ fizzy drink.
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Tags Britvic, Fizzy drinks, Tango, healthy
Chef on a mission
Posted in Advertising, Latest reporters' blogs, Lucy Tesseras March 31st, 2008 by Lucy Tesseras
No longer can a celebrity chef just be content with making good food. Unless they are part of some kind of crusade against evil chicken farmers or junk food nasties being sold in schools they’re not worth their salt.
Tags Jamie Oliver, food, Sainsbury's, healthy
Will banning all junk food ads end the obesity crisis?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs March 20th, 2008 by Melinda Varley
It’s been just over a year since the ban on all advertising of foods and drink high in fat, sugar and salts came into place – but the debate lives on and we still don’t have any real answers on how to tackle the obesity epidemic.
Tags Health, Obesity, Junk Food, HFSS foods
DoH campaign raises stakes for industry
Posted in General, Advertising, Media, Russell Parsons February 25th, 2008 by Russell Parsons
“But all I need is cigarettes and alcohol!” roared Mancunian dad-rockers Oasis way back in 1994, a more innocent time when Chris Evans was cool and you could enjoy a pint and a fag in the pub.
Would you like fries with that McDegree?
Posted in General, Marketing January 28th, 2008 by gabay
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
Worrying yourself thin
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs January 23rd, 2008 by Melinda Varley
Children are still being bombarded with television advertisements for junk food, in spite of new rules aimed at tackling the UK’s obesity epidemic, but will we ever stop blaming advertisers?
Tags Junk Food, Advertising, Childhood Obesity, Health, Ofcom
Can McDonald’s break our resolution?
Posted in Advertising, Marketing, Direct Marketing, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley
Out of the top ten most popular New Year resolutions, fitness and dieting are rated number two and three respectively. So why are the fast food companies trying to talk us out of keeping them?
Tags McDonalds, Junk Food, Vouchers, Viral Campaigns, Marketing, Advertising, Health
Will turkey stand triumphant?
Posted in General, Mel Varley, Latest reporters' blogs November 19th, 2007 by Melinda Varley
Perhaps ‘tis is the season, but it seems that no one is making a big deal about the recent outbreak of bird flu – is it that we are all too set on having a roast turkey as our Christmas centre piece?
‘Healthy’ chocs – too good to be true?
Posted in General, Marketing November 6th, 2007 by namrita
So, a new contender enters into the already crowded healthy food arena but this time with the golden ticket - healthy chocolate. Can it be true?
Not my last bacon buttie
Posted in General, Mel Varley, Latest reporters' blogs November 1st, 2007 by Melinda Varley
Today’s ‘revelations’ that bacon can cause cancer sent shock waves through Britain and had every news paper, radio station and news channel in over drive – why?
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- Oliver Milman (43)
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- Stuart Aitken (1)
- Unilever is the do gooder of the week
- A Big Mac by appointment to the Burger King in waiting
- Smoking ban finally surfaces
- Finally some common sense
- Would you like fries with that McDegree?
- Only organic for me darling
- DoH campaign raises stakes for industry
- Can McDonald’s break our resolution?
- ‘Healthy’ chocs – too good to be true?
- Why we’ll all be fat, sooner or later
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