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HMV hauling itself up by the bootstraps
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs July 1st, 2008 by Branwell Johnson
It’s good to see HMV posting a profit and Nipper (the little dog emblem for those too young) must be bounding with delight.
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(0)Has this Brecht guy got a box set?
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs October 4th, 2007 by Branwell Johnson
Okay, so kudos for Ken Loach in breaking the mould for the latest HMV “My Inspiration” ad by not referring to a film - but using a quote from a Bertolt Brecht poem is wrong on so many levels.
Will a rebrand be enough for Zavvi?
Posted in General, Digital September 21st, 2007 by admin
As we already know HMV, Tower records and indeed Virgin have been suffering huge drops in footfall and sales due to the download culture of today’s music buyer. We hear of the launch of newer, faster and more easily accessible music, film, podcasts etc everyday, whether it be through Apple, Nokia or Vodafone.
Tags HMV, Retail, Etail, High Street, Consumers
HMV unveils its future – or its final curtain call
Posted in Marketing, Digital, Branwell Johnson, Latest reporters' blogs September 7th, 2007 by Branwell Johnson
The HMV fight back against the twin evils of supermarket discounting and internet shopping has started with the opening of the Merry Hill store in Dudley. The technological state-of-the art store, which includes a smoothie bar, digital kiosks and a 3 mobile store within its cavernous 8,000 square feet, could be HMV’s last effort to stay a bricks and mortar packaged entertainment retailer.
Does HMV face insurmountable hurdles?
Posted in General, Branwell Johnson, Latest reporters' blogs July 20th, 2007 by Branwell Johnson
Who would be a packaged entertainment retail chain in this climate? As there are only really two national specialists now - HMV and Virgin Retail - the question is really posed to them.
Tags HMV, Virgin, Music, Promotions, Mail on Sunday, Starbucks
Play the Game
Posted in General, Marketing March 22nd, 2007 by Oliver Milman
The decision of specialist retailer Game to not hold a midnight opening for the launch of the PlayStation3 has managed to achieve the worst of both worlds.
Tags PlayStation3, HMV, Virgin Megastore, Game
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