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Asda’s green film both worthwhile and canny
Posted in Media, Marketing, Latest reporters' blogs, Russell Parsons May 6th, 2008 by Russell Parsons
With green consumerism showing no signs of slowing down, the ever more environmentally conscience UK population are increasingly looking for products which are organicfreerangecontainnoadditivesorpresevativesetc and have no pejorative effect on mother earth in the slightest.
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Tags Green consumerism, Asda, Greenpeace
Is ‘going green’ a female thing?
Posted in General, Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs March 10th, 2008 by Arif Durrani
Why don’t men care about the environment? A recent study by advertising agency Euro RSCG - involving a thousand odd people (that’s the amount not a description) has found that women are far more likely than men to pay extra for brands claiming to have green credentials.
Tags Green, Environment, Marketing, Advertising
Counting your carbons
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs October 12th, 2007 by Nikki Preston
Walkers have tried it and now Tesco is urging other brands to follow suit and add yet another figure to what is becoming a very crowded food labelling regime. Consumers are already counting their calories, but do they want to count their carbons too?
Tags Environment, Carbon Footprint, Green, Tesco, Supermarkets, Shopping
Is Blackle a scam-le?
Posted in Digital, Nikki Preston, Latest reporters' blogs August 2nd, 2007 by Nikki Preston
The concept of Blackle.com as an energy saving version of Google is admirable and clever, but in my eyes is also extremely unbelievable.
Tags Search Engines, Blackle, Green, Environment, Google, Climate change
Lament for lost Innocence
Posted in General, Advertising, Marketing, Branwell Johnson May 8th, 2007 by Branwell Johnson
Eyebrows have been raised by the news this week that Innocent and McDonald’s are partnering to include the smoothies brand in the fast food giant’ s Happy Meals offering.
Mirror’s new website gets savaged
Posted in Media February 8th, 2007 by Arif Durrani
The Daily Mirror’s new website has been comprehensively shot down in flames in the first week of its launch.
Tags Daily Mirror, Greenslade, Media, Newspaper, Print
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Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
