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Tories will need to exploit digital marketing
Posted in Direct Marketing, Digital, Latest reporters' blogs September 18th, 2009 by admin
The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.
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(0)Groove Armada fires broadside at the government
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs January 20th, 2009 by Branwell Johnson
The inside sleeves of 70s albums used to contain the rather pathetic plea “Home taping is killing music” and according to electronic funksters Groove Armada, the Government’s obsession with stopping illegal music downloads looks just as out of touch with reality.
It’s all about RESPONS-I-BILITY
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 10th, 2008 by Russell Parsons
The Drinkaware Trust has produced a five minute viral aimed at encouraging people attending Christmas office parties over the festive period to drink responsibly.
Tags The Drinkaware Trust, Alcohol, Advertising, Government, Peep Show, C4
Tories turn to digital to seal the deal
Posted in Media, Marketing, Direct Marketing, Latest reporters' blogs, Russell Parsons September 26th, 2008 by Russell Parsons
Albeit out of the political spotlight in a week where Gordon Brown attempted to save his political life and that of his party, the Tories have been busy.
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Bloggers have to lift the mask
Posted in General, Media, Digital, Branwell Johnson April 8th, 2008 by Branwell Johnson
Been blogging on behalf of your company lately – either on the corporate site or on other sites? Careful how you present yourself because any pseudonyms or misdirection will soon be a criminal act.
Will MySpace save the Post Office?
Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 22nd, 2008 by Melinda Varley
Over the past year the Post Office has attracted more than its fair share of negative publicity. Even it’s Joan Collins and Westlife television campaigns could not bring it back from the brink – will MySpace turn around consumer confidence in the brand?
Tags The Post Office, TV, Government, MySpace, Advertising, Online, High street
Why we’ll all be fat, sooner or later
Posted in General, Mel Varley, Latest reporters' blogs October 19th, 2007 by Melinda Varley
Everyone has probably seen the array of shock headlines this week that 50 per cent of us will be obese by 2050. Are these shock tactics going to work?
Tags Health, Obesity, Government, Media, Food, Advertising
Substance not sniping
Posted in Advertising, Branwell Johnson, Latest reporters' blogs October 11th, 2007 by Branwell Johnson
Okay, so the Conservative party has finally found an agency willing to work alongside it in the form of Euro RSCG. Shame that the PM has decided not to call an election this year so the agency cannot immediately flex its muscles and show what it can do.
Tags Government, Policies, Conservatives, Labour, Euro RSCG, Saatchi
Strict standards or patriotic industry?
Posted in Advertising, Mel Varley, Latest reporters' blogs August 16th, 2007 by Melinda Varley
A new government crackdown on gambling adverts will see ‘foreign’ ads banned from the UK if they don’t meet the country’s strict standards. Is this another case of the gambling industry keeping out competition?
Tags Gambling, TV, Government, Camelot, Digital, Advertising
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