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Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
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(0)Bloggers have to lift the mask
Posted in General, Media, Digital, Branwell Johnson April 8th, 2008 by Branwell Johnson
Been blogging on behalf of your company lately – either on the corporate site or on other sites? Careful how you present yourself because any pseudonyms or misdirection will soon be a criminal act.
Will MySpace save the Post Office?
Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 22nd, 2008 by Melinda Varley
Over the past year the Post Office has attracted more than its fair share of negative publicity. Even it’s Joan Collins and Westlife television campaigns could not bring it back from the brink – will MySpace turn around consumer confidence in the brand?
Tags The Post Office, TV, Government, MySpace, Advertising, Online, High street
Why we’ll all be fat, sooner or later
Posted in General, Mel Varley, Latest reporters' blogs October 19th, 2007 by Melinda Varley
Everyone has probably seen the array of shock headlines this week that 50 per cent of us will be obese by 2050. Are these shock tactics going to work?
Tags Health, Obesity, Government, Media, Food, Advertising
Substance not sniping
Posted in Advertising, Branwell Johnson, Latest reporters' blogs October 11th, 2007 by Branwell Johnson
Okay, so the Conservative party has finally found an agency willing to work alongside it in the form of Euro RSCG. Shame that the PM has decided not to call an election this year so the agency cannot immediately flex its muscles and show what it can do.
Tags Government, Policies, Conservatives, Labour, Euro RSCG, Saatchi
Strict standards or patriotic industry?
Posted in Advertising, Mel Varley, Latest reporters' blogs August 16th, 2007 by Melinda Varley
A new government crackdown on gambling adverts will see ‘foreign’ ads banned from the UK if they don’t meet the country’s strict standards. Is this another case of the gambling industry keeping out competition?
Tags Gambling, TV, Government, Camelot, Digital, Advertising
What constitutes an alcoholic?
Posted in General, Mel Varley August 3rd, 2007 by Melinda Varley
The government has spent millions of pounds trying to deter us from binge drinking and encouraging us to drink ‘responsibly.’ But is drinks marketing making us question what ‘responsible’ drinking is?
Tags Binge Drinking, Alcohol, Marketing, Government
Will PM Brown cut Labour’s adspend?
Posted in Advertising, Arif Durrani, Latest reporters' blogs June 28th, 2007 by Arif Durrani
Do you think prime minister Gordon Brown will maintain the government’s position as the UK’s third largest advertiser?
According to Nielsen Media, the government, through the COI, nearly quadrupled its adspend during the last decade under Blair, rising from £44 million in 1997 to £136 million in 2006.
With Brown (has there ever been a less inspiring …
Tags Prime Minister, Gordon Brown, COI, Government, Advertising, Spin, Tony Blair
Finally some common sense
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs June 6th, 2007 by Melinda Varley
For months now I have been constantly reporting on the ramifications of the rules on ‘junk foods’, advertising them to children and the food labelling rules…but finally we have a company that has said what I’ve really been thinking.
Tags Food, Advertising, Junk Food, Obesity, Health, Government
Smoking ban finally surfaces
Posted in General, Mel Varley May 22nd, 2007 by Melinda Varley
When the government launched its smoking ban campaign this week it certainly didn’t except much of a backlash. After all, smoking kills, but tell the little old ladies who will be stepping away from their favourite past time in protest.
Tags Smoking Ban, Bingo, Health, Government
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- Will PM Brown cut Labour’s adspend?
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- Smoking ban finally surfaces
- What constitutes an alcoholic?
- Will MySpace save the Post Office?
- Finally some common sense
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- Why we’ll all be fat, sooner or later
- Over 50 but not over the hill
- Substance not sniping
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